Getting To Know Kristina Dimitrova

Interviewed By Muchaneta Kapfunde | @FashNerdEditor

We were excited when Kristina Dimitrova accepted our invitation to be interviewed for FashNerd’s  Q&A. As founder/CEO of Interlaced we looked forward to hearing what she had to share with us and our readers.

Kristina Dimitrova
Kristina Dimitrova

Tell us a little bit about your brand?

INTERLACED is a company dedicated to communicating the latest developments in fashion and technology. We do this through participating in or organizing events, news content and other educational activities. Our aim is to connect the four key audiences shaping the future of fashion – the startups / pioneers in the field, the established companies, academia (researchers and emerging talent) and the wider public. We like to think of ourselves as the platform for highlighting innovation in the fashion & technology space.

What do you wish you knew before you started your business?

How much boring admin & legal work you have to do before you set up a business and also that everything takes twice as long as you thought it would.

Are there any plans of collaborating with other brands?

Absolutely! As a media and events platform set up, we encourage collaborations between all stakeholders in the fashion tech industry. We thrive on working with other companies and we’re very open to ideas. We always like to hear feedback from people (good or bad). I think the best way to learn is to collaborate with others.


What wearable, fashion or lifestyle, is on your must have wish list and why?

To be honest there aren’t that many simply because I’ve looked at a lot of emerging products and their challenges. But I do have a few favourites! I would love to get my hands on a Cute Circuit Dress or the famous Richard Nicoll & Studio XO’s Tinkerbell Dress. The tech in these pieces is more about enhancing the aesthetic rather than adding function to the garment and I love it. It’s fashion in its true sense. I will most probably invest in a smartphone charging Knomo bag soon because they are beautiful and solve a real pain point that we all deal with on a daily basis.

What brand would you most like collaborate with?

There are so many people and companies that we look up to, it’s really difficult to choose. I would love to collaborate with the British Fashion Council on an impactful event or educational project that will speed up the adoption of fashion tech among the key stakeholders.

What one word would you say defines you?


Kristina Dimitrova and Piers Ridyard
Kristina Dimitrova and Piers Ridyard

How do you find inspiration?

Whenever I can, I try to be anywhere but in front of a screen – exploring London or the city I’m in, getting lost (this is actually awesome!), reading, swimming, dancing, meeting people and listening to their stories.

What was the best piece of advice you ever got? The worst?

The best would be to be nice to people and keep an open mind.

[quote_left]The worst is ungrounded feedback packaged as “advice”.[/quote_left]

What’s your favourite quote?

“If you change the way you look at things, the things you look at change.” – Wayne Dyer

It’s all about perspective.

What is your biggest pet peeve?

Objectifying and mistreating women or judging women based on their looks. I call people out when I hear this happening, regardless of who they are.

What do you think is the biggest innovation of your lifetime thus far?

Undeniably the mainstream adoption of the Internet.

With those final words do not forget to sign up to Interlaced’s London event taking place on 3rd September 2015. It is currently the hottest ticket in FashionTech town, so grab it as soon as possible. Prices start at £35. BUY NOW.

Follow Kristina on Twitter @weareinterlaced.

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