Colourful and feminine, the Dior sneakers were introduced to us on the runway during Spring Couture 2014. The sneakers, that cost $1,100, are simultaneously delicate and sporty, with finely embroidered sequin flowers and rubber soles, which in our opinion makes them the perfect shoe for the Couture conscious.
So where is the tech? Dior states that their shoe is enriched with high-tech details inspired by the world of sport and adorned with feminine and futuristic embroidery. Mmmmmmm ok. Their new current designs include emblematic slip-ons and the striking high-tophey. They according to Dior “embody the fusion of urban spirit and Couture”.
Although a bit doubtful of the ‘high-tech’ and ‘futuristic’ labels that Dior has put upon their high priced sneakers, this morning I found myself in slight awe of the teaser that has been released today. Starring the latest Dior’s Fusion sneakers, the plimsolls are under the lens of music video director, Jean-Baptiste Mondino. With creepy music accompanying the visual, the video held my interest for the full minute, and before I knew I found myself watching it again.
The ‘futuristic’ video features model Malaika Firth skipping along in slow motion. It teases us with a sequin, pearl-embroidered and floral footwear from Dior’s Pre-AW 2015 collection.
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Founding editor-in-chief of FashNerd.com, Muchaneta is currently one of the leading influencers writing about the merger of fashion with technology and wearable technology. She has also given talks at Premiere Vision, Munich Fabric Start and Pure London, to name a few. Besides working as a fashion innovation consultant for various fashion companies like LVMH Atelier, Muchaneta has also contributed to Vogue Business, is a senior contributor at The Interline and an associate lecturer at London College of Fashion, UAL.