Will.i.am- “For The Dreamers Who Bring Tomorrow Today”

Muchaneta Kapfunde | @FashNerdEditor

Ok, ok, this might be old news but I have only just got my head around Will.i.am naming former Vogue Editor-at-large Godfather to i.amPULS- his very own fashtech baby.

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The meeting of two minds, technology and fashion, is something that has been taking place a lot in the wearable tech world. There is Apple who bought in former CEO of Burberry Angela Ahrendts  and Case-mate who worked with fashion designer Rebecca Minkoff . Therefore it is only natural that Black Eyed Peas front man would bring on board his very own fashionable muse- Andre Leon Talley.
Formerly at Vogue then Zappos Couture, Talley has now been named the new fashion and style director of Will-i-am’s  i.amPULS. Unveiled last month to the press, Talley told WWD“He is one of the most positive, charismatic [people] and is a great visionary and philanthropist”

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He continues, “We have been talking since September, and he invited me to San Francisco to speak at Dreamforce, when he presented the new product to a room of 5,000 people.”

It has been two and half years since Will.i.am decided to come up with an entire wardrobe of wearable tech products. The i.amPULS bracelet, similar to a smart watch or cuff, boasts a screen that allows the user to make calls, send texts, post on the social media, play music and track their fitness.

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Although an unlikely partnership, we are confident that with Talley’s extensive fashion experience and Will.i.am’s natural flair for style this will be a wearable tech line that will finally get the fashion world on board.

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