LOOMIA, whose technology has been integrated by clients such as Google, The North Face, Zac Posen, and Calvin Klein, is pushing LOOMIA Electronic Layer, LOOMIA Tile, and LOOMIA Data Exchange into the mainstream. The technology company has built a strong reputation on their engineering innovative technology that delivers comfort, safety, and confidence to the human experience by adding intelligence to everyday objects.

Bringing Blockchain to Mainstream Consumers

LOOMIA Electronic Layer, LOOMIA Tile, and LOOMIA Data Exchange has been designed to operate concurrently in an ecosystem that allows users to collect data and sell it to brands and consumer research firms. The LOOMIA Electronic Layer is a thin layer of circuitry bonded to everyday objects such as clothing, car interiors, handbags, and office furnishing. It brings functionality to everyday objects by collecting data from consumer habits, including frequency of wear, location, level of activity, and temperature. It then stores this information on a hardware component called the LOOMIA Tile. LOOMIA CEO Janett Liriano said: “LOOMIA is creating a bridge between digital intelligence and the physical materials that we interact with every day. The LOOMIA Platform would shift the consumer data paradigm so that individuals, not corporations, own their personal data and profit from it if they choose.”

The LOOMIA Tile gives individuals the right to own their own data, along with the freedom to choose how to share or sell it. In addition, the LOOMIA Tile’s unique ability to associate an individual’s physical identity, contained in their biometrics and habits to their digital identity, contained in their online profiles and activities, presents an interesting starting point for a wide range of third-party integrations, which could use LOOMIA technology to verify identity and facilitate secure payments passively and seamlessly, with no manual interaction and interface.

It will be through LOOMIA’s innovative use of blockchain and integration of biometric security, consumers will be able to control access and profit from data they generate and build a secure, anonymous digital identity on the LOOMIA Data Exchange.“Together with our blockchain partners and advisors, we are building an end-to-end solution to bring blockchain to mainstream consumers. We see this revolutionary technology offering a widespread solution to day-to-day inconveniences we all experience. This is an application of the blockchain that can seamlessly and securely connect consumers’ digital identity to their physical counterparts,” added Liriano.

“LOOMIA envisions a world in which these once ‘dumb’ materials — consumer goods — actually work for the consumer, and that vision will now become a reality with the LOOMIA Platform.”

LOOMIA is founded by Forbes’ “30 Under 30” Maddy Maxey.  As Technical Lead on the project Madison Maxey said: “Consumers are increasingly spending time on and around connected devices such as the phones in their pockets or the appliances in their homes. LOOMIA set out to network the products we love, giving power to users for the data they create, as well as an opportunity to earn value. LOOMIA envisions a world in which these once ‘dumb’ materials — consumer goods — actually work for the consumer, and that vision will now become a reality with the LOOMIA Platform.”