AVANTEX Paris, Conquering New Markets And Shaking Up The Future of Fashion

A High-tech textile trade show that answers the needs of the entire gamut of “Fashion Tech”.

Muchaneta Kapfunde
Founding Editor in Chief at | editor@fashnerd.com

Founding editor-in-chief & WearableTechStylist of FashNerd.com has worked in the fashion industry for over 14 years. She is currently one of the leading influencers speaking and writing about the merger of fashion with technology and wearable technology. She also contributes to other digital news sites like Wareable.

AVANTEX Paris seems to be the place where the fashion tech community gathers to get connected and build relationships. First launched September 2015 and organised by Messe Frankfurt France, the trade show’s focus is on high-tech fabrics.

Avantex Paris
Pyrates won the Materials and Components category at the Avantex Paris Fashion PitchNight [Credit: @AvantexParis]

Development of the Textiles Industry

Believing that technology should not only enhance fashion, but that it should also serve the consumer, the textiles fair attracts over 19,500 exhibitors and 477,000 visitors a year. This year, AVANTEX Paris, has chosen 26 exhibitors, who are representative of the international scene that is so vital to development of the textile industry thanks to new technologies that herald tomorrow’s fashions. Highlighting intelligent, connected fabrics and materials which combine nanotechnology, AVANTEX Paris’ innovative exhibitors are selected by the trade fair’s committee who are on the look out for at least three innovative functions and/or unpublished patents from the applicants.

Fashion
Anina Net of 360fashion: “A lot of times, electronic problems can be solved by garment design” [Credit: @AvantexParis]
Conquering new markets and leading a new revolution, AVANTEX Paris is now in its 5th session. On their success so far Michael Scherpe, CEO of Messe Frankfurt admitted, “I wanted to bring Avantex’s vision of uniting high-tech companies with fashion product designers and managers to Paris, the capital of fashion. The market is now mature and I am thrilled to be launching Avantex”.

ALSO READ: The Radical Transformation of Smart Textiles

This year AVANTEX Paris’ 4 day event has been shaking-up the future of fashion since yesterday, 18th September 2017. If you have plans to attend, or you are already in attendance, we recommend that you check out the following:

  • To & Guy at booth TT431: They are demonstrating a revolutionary process that enables stylists and designers to test and place patterns on a product in 3D.
  • Ovide: Take a moment to go an see the line of women’s ready-to-wear that uses textiles made from plant fibres and 100% cruelty-free leather (under development)
  • Reflect: Be inspired by an object using biofeedback based on sensors that are integrated in fabrics to measure anxiety
  • The Trends Forum:  This will be were MatériO’ will be sharing their mission of how they are on the cutting edge concerning emerging materials and technologies. Through physical showrooms based Paris, Shanghai, Bruxelles, Prague, Seoul and Shenzhen and an online database, it provides numerous companies willing to innovate with a unique and sharp technology watch to nourrish their need for inspiration. The Avantex x MatériO’ forum perfectly highlights the textile production and know-how. A figurative assembly line illustrates the integration of innovative and futuristic materials into the everyday technical consumption.

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