Miroslava Duma’s New Venture Is To Find Environmental and Sustainable Solutions For The Fashion Industry

Duma, the Digital Media Powerhouse has launched a new venture that funds, connects and develops cutting-edge technologies and sustainable innovation with the aim of transforming the fashion industry.

Muchaneta Kapfunde
Founding Editor in Chief at | editor@fashnerd.com

Founding editor-in-chief & WearableTechStylist of FashNerd.com has worked in the fashion industry for over 14 years. She is currently one of the leading influencers speaking and writing about the merger of fashion with technology and wearable technology. She also contributes to other digital news sites like Wareable.

Diminutive, Moscow-based Miroslava Duma has launched a Fashion Tech Lab. First announced on BoF, the digital entrepreneur, has launched a “new venture that funds, connects and develops cutting-edge technologies and sustainable innovation with the aim of transforming the fashion industry.”

Miroslava Duma
Miroslava Duma

The Financial Times described Duma as a “force of the fashion industry”, she has been a key influencer in the fashion business for a number of years now. Founder of digital company Buro 24/7 and its fashion and lifestyle platform Buro247.com, the stylish Russian wants to target “fields of materials science, biotech, nanotechnology, wearable electronics and high–performance fibres and fabrics.”

“Millennials and Gen Z, those are the ones who demand sustainability in every single area of their lives.”

Determined to find environmental and sustainable solutions for the fashion industry, Duma told BoF, “Millennials and Gen Z, those are the ones who demand sustainability in every single area of their lives.” She adds, “The fashion and apparel industry is the second-largest polluter in the world… I was shocked [when I found out] and started to think what we could actually do about it.” She continued. “It really had a huge impact on me. And having two kids at home, I was also looking at what I was doing, and I thought: Am I really helping anyone? Am I really making a change?”

Sustainability
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On how the lab will work, Dumas explains that it will be spilt into three arms. “What we are doing, first of all, is socially responsible investing. Then we are connecting technologies with the fashion industry, and third we have an experimental lab, which develops the technology [and applies it to] products or garments that will be innovative and solve customers’ problems – but at the same time will have a modern design.”

Also Read: Which Is The Lesser of Two Evils, Dumping Plastic or Reusing It In Fabric?

Described by Dumas as “a hybrid of a venture capital fund, accelerator and an experimental laboratory”, we cannot help but applaud her efforts. How will this Fashion tech powerhouse translate innovative and sustainable tech solutions to the fashion industry? I guess we will have to wait and see.

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