When the majority of consumers think of 3D printed jewellery, they envision cheap plastic pieces with a homemade feel. Very few think of high end luxury, and it is no wonder, since many luxury brands do not share this well kept secret. One of these brands is Banneya. They have been quietly embracing technology with the hopes of “democratising” luxury manufacturing in the UK.
Founded in 2016 by Nimesh Thakrar and Misa Zahar, Banneya, a Hindi word for “to make”, is the world’s first 3D printed fine jewellery marketplace that works with precious metals, diamonds and gemstones. On launching Banneya London, Thakrar shared, “We were both passionate about innovation, products and quality. We also thought that luxury was being re-defined by technology and we wanted to be part of this paradigm shift. We are looking to create a ‘jewel-tech’ revolution and decided to embark on this extraordinary journey,”
” Banneya is the world’s first 3D printed fine jewellery marketplace that works with precious metals, diamonds and gemstones.
Based in London, the brand fuses digital fabrication technology and craftsmanship. On their business idea, Zahar shared that they want to explore how the combination of technology, craftsmanship and e-commerce marketplace platforms could change the way fine jewellery is made and sold. For Banneya, craftsmanship is the cornerstone of their brand.
On their idea, Zahar believes that although 3D-printing is part of their process, it is not why people would buy from them. With a lot of education about 3D-printing and the high quality of jewellery it can produce still needing to take place, Banneya founders do admit that “We’ve made the conscious decision to push attention to detail, craftsmanship and quality over the 3D-printing message.” Instead they provide advice and knowledge on aspects of 3D printing and additive manufacturing.
Boldly going where few have gone before, Banneya might not shout about the fact that they produce 3D-printed jewellery, but somehow I understand that being part of this growing technological revolution should not automatically define their brand. They want to be more than just another jewellery brand, embracing 3D printing and we can respect that.