Today we are watching Rebecca Minkoff’s fashion-and-tech forward store, courtesy of FastCompany and it is blowing away our style tech minds.
In partnership with eBay, the tech focused brand is building a company that is successfully leading the way into what the future of fashion shopping is likely to be. Everyone is talking about the mirror that keeps you in control of what you buy. It takes prominence in Rebecca Minkoff’s store and collects her customers valuable data trail which will most likely be a business perk that will keep her ahead of her game.
Founding editor-in-chief of FashNerd.com, Muchaneta is currently one of the leading influencers writing about the merger of fashion with technology and wearable technology. She has also given talks at Premiere Vision, Munich Fabric Start and Pure London, to name a few. Besides working as a fashion innovation consultant for various fashion companies like LVMH Atelier, Muchaneta has also contributed to Vogue Business, is a senior contributor at The Interline and an associate lecturer at London College of Fashion, UAL.