Investing in Fashion With A ‘Conscious’

-Muchaneta Kapfunde | FashNerdEditor

We are unafraid to admit we are part of a cult, a cult that is loving H&M’s Conscious Exclusive collection.

It is a range that has been steadily gaining recognition from H&M shoppers and celebrities the likes of Jessica Chastain and Solange Knowles.

Launched and already in the stores, the limited edition is a collection of beautiful must have pieces that have been made from sustainable materials.

With actress Olivia Wilde as the face of their campaign, H&M celebrated the launch with a catwalk show in Paris last month. Support for the collection was visible with the likes of model Karolina Kurkova wearing the Diai halter neck jumpsuit and Solange Knowles showcasing the Arjana coat.

The high street brand’s ambition is to tackle the issue of sustainability in the fashion industry by only using renewable technology. Fashion with a conscious, how can we not invest.

Bopoto dress £149.99
Bopoto dress £149.99
Sayonara dress £39.99
Sayonara dress £39.99
Arjana coat £59.99
Arjana coat £59.99