Eon x Microsoft Pledge To Have 400 Million Fashion Products Online by 2025

Eon’s CircularID™ Protocol and Eon’s Connected Products Platform powered by Microsoft Azure make it possible for brands and retailers to introduce deeper and more dynamic relationships with their customers, new revenue streams and business models, and a sustainable relationship with our planet. Connected Products unlock...

How Smart Clothing Poses an Answer to Social Challenges

Smart clothing can measure biometric data almost instinctively and barely noticeable, while the wearer feels comfortable and secure. And, it is worn so close to the body, that it delivers data of exceptional accuracy. We as TNO at Holst Centre use our...

Opening The Unknown Door to the Future of Fashion

Innovation in retail — particularly in fashion retail — is quite a challenge, isn't it? Steps taken towards digitalization of brick-and-mortar have been hesitant and have not become mainstream, as mentioned in previous articles. Here, I finally want to explore what exactly...

Memory Wool Fabric With Super Abilities To Change Shape On Command

Can you imagine a smart material that can be pre-programmed? It will have reversible shape memory which means that it will be able to hold a particular shape and when modified, it will change. Sounds a bit science fiction, but the Harvard...

Calling All Sneakerheads & Gamers: RTFKT Sneakers, Where Fashion Meets AR + Gaming

Combining video games and fashion is more than just a thing; many millennials want their style to not only to be defined by what they wear but also by what they experience. Listening to the demands of the millennial consumer is RTFKT....

10 Reasons To Start Your Own Clothing Line During The Pandemic

Are you aspiring to start a clothing line in 2020? In these perilous times, there is no denying that the future of fashion has become uncertain. So much so that for those thinking of starting their clothing line in what is arguably...

3DLOOK Mobile Body Scanning Solutions Go Hands-free

Hands-Free’ is the first browser-based feature that enables consumers to receive precise body measurements and personalized size and fit recommendations without any third-party assistance, anytime and anywhere, for a safe and contactless shopping experience. 

EDITOR’S PICK: Sustainable Brand Lauren Razek

It is nothing new to hear that a luxury brand has launched a collection, but Lauren Razek stands out from the usual fanfare. Their collection, which is inspired by ancient civilisations and mythology, uses technology to pave the way for a gentler,...

Electric Tees, Ethical, Sustainable and Angry at Indifference

Promising change, Electric Tees is not only an organic brand it is a fashion label that is good for our soul. The PETA approved brand is all about being opinionated, fun and bold. Founded by London based eco-warrior Kuben Edwards, Electric Tees...

‘Fibre Next’, Innovative Next-generation Cellulosic Fibre, Available for Commercial Production

Globally, less than 1% of the material used to produce clothing is recycled into new clothing. This presents a big opportunity for textile fibre recycling, particularly in China which is the largest textile producing country in the world. This year Sateri unveiled...