Ready To Push The Boundaries of Social Commerce?

Snap Inc. reimagined social commerce with the help of Augmented Reality. Founded on 16 September 2011, Snap Inc. announced yesterday at their #SnapPartnerSummit that their new AR technologies can help consumers Discover, Try-On and Buy a Galleria Bag from Prada Group or...

Last Call: Understanding The DeFINE Fashion Tech Project and What It Stood For

The DeFINE project started in 2018. Co-funded by the European Commission's COSME programme, the network of incubators and accelerators, startups and SMEs, and financiers aimed to support the fusion of cutting-edge technologies and innovation. Concentrating on European fashion and design industries, DeFINE's...

Pow-Wow Fashion Tech Week, Creating a Democratic Ecosystem to Boost the Fashion Industry

Described as "The Fortnite of the events", it looks like Pow-Wow Fashion Tech Week will not be another webinar. With their eye on new trends and ideas, the Pow-Wow Fashion Tech Week will not only be embracing all things ethical, circular and...

3 Startups Solving Social Media’s Data Dump Problem, Material Sourcing Challenges & Footwear’s Wastage Dilemma

As of 2021, it seems that there is more than just a few fashion tech innovation labs in the business of developing innovative technology solutions. One of these organisations is the Foundry, based in Paris, France. Grabbing the attention of...

Anna Salewski, Founder of SCROBLE asks: “Even if brands were able to access the existing data, would this really help fashion?”

We all know that the fashion industry involves highly sensitive consumer behaviour with a lot of implications, as demonstrated in my previous articles. There are so many consumer journeys shared through different channels, and a lot of aspects influence the decision-making process,...

Pangaia’s “Quirky Invention” Utilizes Pollution to Create an End Product

Naomi Campbell posing in Pangaia's discretely stylish recycled- and organic cotton sweatshirts and sweatpants has caught the attention of the fashion world. The Pangaia x Air-Ink capsule collection has been created by transforming carbon emissions into Air-Ink®.

Ready to Challenge, Connect, and Scale the Fusion of Cutting-edge Fashion Technologies?

This month, I am working alongside DeFINE to bring an interactive event designed to speed up and scale fashion-tech startups in Europe. For those who are not familiar with DeFINE, it is a three year (2018-2021) collaborative project co-funded by the...

What Long-Term Impact Will the Pandemic Have On Consumer Spending Behaviour?

Did you know that shoppers expect an omnichannel experience? A New Klarna survey has found that  91% of shoppers expect brands to offer online and in-store shopping experiences, and 87% expect brands to have a mobile app. 

Avery Dennison’s Digital Venture Ushers in a New Era for Supply Chains

Avery Dennison has launched atma.io, a connected product cloud capable of creating, assigning and managing unique digital identities for every physical item in the world. An end-to-end platform, atma.io completely reimagines how supply chains operate, how brands connect with individual consumers, and how global organizations...

How Technology can Adapt to Shifting Consumer Needs with Centralised Data

The way consumers behave has shifted almost beyond recognition in the last few years. Since the pandemic, there have been further indications that the change could be permanent. We have seen fashion businesses that were already operating on a technology-first basis adapting...