Borås Ink, A Disruptive Fashion Tech Incubator Changing The Rules Of The Game

With the rapid technological development reshaping the global fashion industry, we are witnessing various European countries adopting the fusion of cutting-edge technologies and fashion. One of those countries is Sweden. Mainly known for flat pack furniture, meatballs, ABBA and H&M, the Swedish...

Kronaby Hybrids, A Great Reason to Start Wearing a Watch (Again)

Kronaby Hybrids
As a self-proclaimed early adopter, one of the perks in life is to feel out new products. So when I was offered the opportunity to experience the Kronaby hybrids, the excited kid within made an appearance. Back in April 2018, Kronaby Sweden wowed us with the...

FIT x Neue Fashion Tech Designers Disintegrate The Borders Between Fashion And Technology

Back in April 2018, we wrote about the partnership between Stockholm-based fashion tech company Neue and the Fashion Institute of Technology (FIT) in New York City. Supported by the Swedish Fashion Council, the collaboration, developed by Neue and FIT, translated two concepts; pleasuring self-love...

Neue x FIT: In The Business Of Exploring The Integration of Technology in Fashion

It is no secret that collabs are the way forward. The latest partnership is between the Stockholm-based fashion tech company Neue and the Fashion Institute of Technology (FIT) in New York City. Supported by the Swedish Fashion Council, the collaboration also highlights Fashion Tech initiatives...