Data

The Resurgence of Wearable Tech in Fashion: Why It’s Making a Comeback in 2023

Fashion is not merely a matter of aesthetics or trends. It is, among many things, a reflection of the times we live in. A digital revolution is reshaping all...

The Significance of Fashion Implementing a Gamification Strategy

The utilization of gamification has the potential to assist the fashion industry in addressing...

How Chat GPT is affecting the Fashion Industry

Chat GP is a technology that has the potential to impact everyone, including the...

How are other Industry’s Tackling the Greenwashing Problem?

Greenwashing is a growing problem across multiple industries, and fashion is not an exception....

10 Sustainable Wardrobe Must-Haves That You Can Buy for under $50.00 [US Edition]

Buying sustainable garments is essential because it helps reduce the fashion industry's environmental impact,...

Data Literacy Matters. Are You Ready To Put Your Product Data to Work?

Being able to interpret and use your data for the good of your business gives you power, fact. Offering endless opportunities to optimise your...

Anna Salewski, Founder of SCROBLE asks: “Even if brands were able to access the existing data, would this really help fashion?”

We all know that the fashion industry involves highly sensitive consumer behaviour with a lot of implications, as demonstrated in my previous articles. There...

How Technology can Adapt to Shifting Consumer Needs with Centralised Data

The way consumers behave has shifted almost beyond recognition in the last few years. Since the pandemic, there have been further indications that the...

Opening The Unknown Door to the Future of Fashion

Innovation in retail — particularly in fashion retail — is quite a challenge, isn't it? Steps taken towards digitalization of brick-and-mortar have been hesitant...

5 Key Challenges In Today’s Era of Big Data

Digital transformation will create trillions of dollars of value. While estimates vary, the World Economic Forum in 2016 estimated an increase in $100 trillion...

COVID-19’s Affect on Apparel e-Commerce & Consumer Purchasing Behaviour

Fit Analytics is a sizing platform that is trying to solve sizing so retailers can sell smarter. Their work is based on the most...

Diving Into the Absence of Relevant Data in Fashion

Sweeping transformations of consumer expectations and behaviour towards clothes has increased consumers’ expectations of fashion brands. And since modern fashion is pre-produced for future...

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