Fashion is not merely a matter of aesthetics or trends. It is, among many things, a reflection of the times we live in. A digital revolution is reshaping all...
We all know that the fashion industry involves highly sensitive consumer behaviour with a lot of implications, as demonstrated in my previous articles. There...
The way consumers behave has shifted almost beyond recognition in the last few years. Since the pandemic, there have been further indications that the...
Innovation in retail — particularly in fashion retail — is quite a challenge, isn't it? Steps taken towards digitalization of brick-and-mortar have been hesitant...
Digital transformation will create trillions of dollars of value. While estimates vary, the World Economic Forum in 2016 estimated an increase in $100 trillion...
Sweeping transformations of consumer expectations and behaviour towards clothes has increased consumers’ expectations of fashion brands. And since modern fashion is pre-produced for future...
