Diving Into the Absence of Relevant Data in Fashion

Sweeping transformations of consumer expectations and behaviour towards clothes has increased consumers’ expectations of fashion brands. And since modern fashion is pre-produced for future consumption, there should be an urgent need to understand customers’ wishes and desires in advance to satisfy them...

These Spacesuits Signal a New Era of Space Travel

Space Suits
On July 2019, there was reporting that NASA’s Artemis goal of 2024 might be delayed. Not because of launch or rocket technology, but because NASA hadn’t developed a new spacesuit that would meet the needs of the mission. Well, Amy Ross and...

Sustainable Software and The Awakened Consumer

Sustainable software development is defined as a 'mode of software development in which resource use aims to meet product software needs while ensuring the sustainability of natural systems and the environment.' With this in mind, my question to you is: are you...

Living Your Best Life: The Paradox of Virtuality

The year is 2019. You’re knackered because Shirley was banging on at the coffee machine so instead of getting your fourth cup of the day, you pretend to receive a phone call. Back at your desk, the Design team suggest a...

Would You Get Equipped With a Sixth Sense?

How well can you focus? How strong or disciplined is your brain? If the question makes you sigh in despair, don’t worry, it’s not you; it’s the human brain itself that needs to take breaks quite often before it refocuses. Technology and...

Lost in Confrontation: Is AI the End of Social and Emotional Intelligence?

The name of the dystopian series, Black Mirror, refers to our lifeless handheld devices reflecting ourselves back at us once switched off. Challenging us to face our true selves after polishing our digital one. It opens up the question of what technology...

Wearing Sustainable Lingerie Has Never Felt So Good

Whether for style or necessity, choosing lingerie that flatters the figure while remaining comfortable can sometimes feel like an endless endeavour. Adding sustainability into the mix may seem a bit out of grasp. However, sustainable and eco-friendly fabrics that are flattering and...

Why FashionTech fails? Part I: Legacy

For the last 10 years, we've been watching the leaps and dives of the Fashion Tech industry primarily through the lens of retail projects, and some of them really did become unicorns: e-commerce is experiencing a boom, there are flash sales all...

Smart Fabrics are Coming, But What About Washability and E-textiles Degradation?

Smart Fabrics washability
One of the most frequent questions we get about smart fabrics is “can I wash it?”. Sometimes companies provide a yes, or a no, but truthfully, the answer is not that simple. Sometimes a “yes” can mean that you can wash...

5 Questions About E-Textiles That You’ve Been Wanting to Ask

E-textiles
It was back in 2016 when FashNerd.com managing editor Mano ten Napel had the pleasure of getting to know Madison Maxey over a cup coffee in Amsterdam. The Brooklyn based smart fabric engineer had flown to The Netherlands to speak about intelligent...