In the realm of fashion, the journey from innovative idea to industry standard is fraught with obstacles. The recent bankruptcy filing by Renewcell , a trailblazer in textile-to-textile recycling,...
We all know that the fashion industry involves highly sensitive consumer behaviour with a lot of implications, as demonstrated in my previous articles. There...
The way consumers behave has shifted almost beyond recognition in the last few years. Since the pandemic, there have been further indications that the...
Smart clothing can measure biometric data almost instinctively and barely noticeable, while the wearer feels comfortable and secure. And, it is worn so close...
Innovation in retail — particularly in fashion retail — is quite a challenge, isn't it? Steps taken towards digitalization of brick-and-mortar have been hesitant...
The virtual 3D fashion show by US-based Congolese designer Anifa Mvuemba, for her brand Hanifa, left everyone mesmerized. The digital show, executed with finesse, not only sent...
According to the organizers, the event aimed to promote the discussion about soft electronics, textile sensor technology, co-creation processes, Femtech, empowerment, sex tech, and...
Throughout my pregnancy, I found myself consistently abiding by various pregnancy apps. I checked daily notifications on the "best practices" of pregnancy and put...
Sweeping transformations of consumer expectations and behaviour towards clothes has increased consumers’ expectations of fashion brands. And since modern fashion is pre-produced for future...