ActiveWear

Don’t Trust, Verify: 10 Lessons Learnt at COP27

Attending #COP27 for me was not about status. It was about finally being able to say that I was part of the conversation, a conversation that comes with a certain level...

Most Searched NFT Questions Answered

The most Googled NFT question is “What is an NFT?" Data indicates that the question is...

MySize x Temperley London: Optimizing Fit and Reducing the Potential for Returns

MySizeID is now working together with Temperley London. MySizeID will support Temperley London's customers generate highly accurate...

3D-Printed Unibody Carbon Fiber E-Bicycle Brags “Strength & Lightness”

Superstrata, a Silicon Valley-based bicycle brand, has unveiled its flagship product, the world’s first...

Calling All Sneakerheads & Gamers: RTFKT Sneakers, Where Fashion Meets AR + Gaming

Combining video games and fashion is more than just a thing; many millennials want their style to not only to be defined by what...

Could FORM Swim Goggles With AR Display Be Better For Swimmers Than Wrist Fitness Wearables?

Swimming is one of the world's biggest sports, with over 30 million active pool swimmers in the U.S. alone. This is why it is...

Adidas Primeknit Bra, With Knitting Technology, Designed To Mirror The Female Body in Motion

Last week, Adidas unveiled the Don’t Rest Primeknit LUX' bra. Created with Primeknit, adidas’ revolutionary knitting technology, it offers the ultimate freedom of movement...

7 Ethical Fashion Tech-Infused Activewear Brands Worth Saving Your Pennies For

From eco-friendly activewear to ethical fashion fabrics made of bamboo, it is becoming easier for many of us to embrace our inner green goddess,...

Puma’s BioEvolution Project Introduces A Shoe That Adapts To The Body

Following our recent write up on the Puma’s first augmented reality shoe, the QD CELL Origin AR, we are following it up with the...

OROS Changes the Landscape of Performance Apparel with Cutting Edge NASA Tech

Outerwear label OROS has taken a bold step towards science, to elevate the experience of adventurers. It is a step that has encouraged them...

TYR, A Brand Synonymous With Athletes, Unveils State-of-the-art Technical Swimsuit

TYR Sport unveiled, in Laguna Beach, CA, the launch of TYR Venzo™, a swimsuit that redefines performance in the water. With the help of...

League Collective, an Eco-fashion Brand That Promises Sustainable and High-tech Sportswear

We recently came across a fashion label called League Collective. They are an Eco-fashion brand that creates multipurpose, sustainable and high-tech sportswear for women....

Vollebak On Pushing Graphene Tech And Building Clothes That No-one Will

The existence of Graphene was first theorised in the 1940s, but it wasn’t until 2004 when two maverick scientists, Andre Geim and Konstantin Novoselov,...

LAYER x Catapult Launch A Wearable Device

Coinciding with the World Cup, Benjamin Hubert of experience design agency LAYER has designed PLAYR, a smart wearable that enables athletes to track performance,...

Unlock Your Fitness Potential with RUNVI, A Running Lab In Your Shoes

Performance wearables company, NWTNLabs, announced today the launch of RUNVI, smart insoles that provide real measurement to help health and fitness lovers achieve their...

Could Emglare’s Smart Clothing With Wireless Charging Make Wearables Redundant?

Emglare is a smart clothing brand that might have the kind of embedded sensors that could make wearables redundant. Designed with the ability to...

MIT Design Lab x PUMA Explore How Living Organisms Can Enhance Performance

Imagine a breathing sports shoe, that grows its own air passageways to enable personalized ventilation. A learning insole that prevents fatigue and improves athletes’...

Science of Apparel, Engineering Fibers With Style And Sustainability

I recently discovered NY based startup Science of Apparel. Located in SoHo, I love how the company is setting a new standard. Combining performance and...

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