The FT Conversation with Dress-X editor Muchaneta Kapfunde talks to Daria Shapovalova and Natalia Modenova, the founders of the first international digital fashion multi-brand retailer, DressX. Carrying digital fashion collections from most well-known contemporary brands, Shapovalova and Modenova believe that there are ways to produce less, to produce more sustainably, and not to produce at all.

Sharing the beauty and excitement that physical fashion creates, you can shop digital at

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Founding editor-in-chief & WearableTechStylist of, Muchaneta has worked in the fashion industry for over 14 years. She is currently one of the leading influencers speaking and writing about the merger of fashion with technology and wearable technology and a regular contributor to digital news sites like Wareable.