With a Nike and H&M collab in the bag, Balmain is setting itself apart in working together with some strong brands. So when I heard Olivier Rousteing, Balmain Creative Director, describe Balmain’s latest collaboration with Beats as, “The best of music can only be paired to the best in design”, I was curious to find out more.
Balmain Beats Featuring Kylie Jenner
For some headphones are simply just headphones, but for others, they are Beats by Dr. Dre. So it comes as no surprise that when Beats by Dre and Balmain connected many envisioned them bringing the of love of music and fashion together in a pair of headphones. Promising us an “escape into an urban safari”, the special edition Beats product collection was inspired by Olivier’s vision for an urban safari which he describes as a beautiful, diverse escape that can only be accessed by the emotion of music.
“Once you put on these headphones, your music transports you to a place free from the chaos and noise of reality. It’s within this state of mind that we are free and inspired-that’s the true power of music” said Olivier Rousteing. Kylie Jenner adds, “No matter what you’re going through, when you put on a song that you love, and that you just connect with, it can change your whole mood and just lift you up. Even if it’s just for a few minutes… I love that escape music gives us.”
The theme of an urban safari carries through the special edition colors and design elements of the two styles available, Beats Studio Wireless and Powerbeats3 Beats by Dre Wireless in Khaki. The Safari and Khaki colors represent the natural feel of the desert and the lush landscape of the jungle, while metallic gold accents bring on an added level of elegance and luxury. Each comes with a matching suede case adorned with a Balmain plaque and the symbolic Balmain coin zipper pull.
Available at Apple.com and Balmain.com, tech features include wireless with Bluetooth technology, good headphones that block out real world noise with dual-mode Adaptive Noise Canceling, up to 12 hours of battery life for both and Fast Fuel, a 5-minute charge that gives you 1 hour of playback when battery is low for Powerbeats3 Wireless in Khaki.