Sometimes fashion tech is not all about flashing lights and buzzing noise, fashion tech can also be about using technology to solve fashion problems. This is something that fashion tech company ThirdLove is all about.
The San Francisco-based brand was founded by ex-Google executive Heidi Zak. She has successfully created a niche market by designing accessible luxury lingerie. ThirdLove uses technology as a key tool, to help solve women’s most common fit issues. The online company’s mission is to make shopping for perfect-fitting undergarments simple and convenient.
So how does it work? Well, you will need to use ThirdLove’s bra-fitting app. It is an app that will magically turn your smartphone into a virtual measuring tape. Once you have downloaded it, you take two selfie photos, then through its patented computer vision and image recognition algorithm it will offer you the perfect size bra size.
What makes ThirdLove stand out from its competitors is its signature half-cup sizes. It provides a much needed service for women who are between cup sizes to find a better fit option and purchase a bra that will actually fit. Another perk is that their bras allow women to add or remove padding. This is a perfect feature for those of us who have uneven breasts. ThirdLove promises that with their bras it will no longer be the case.
What we love, is that ThirdLove focuses on using real customer data for continuous real-time product development, inventory management and personalisation features. It is these innovations that distinguish ThirdLove from its competitors and attracts customers who want “bras that conform to you, not a bra you have to conform too.”
The smart bra is engineered to be comfortable and is designed to be beautiful. It is available in varying styles, with sizes ranging from AAA to G cups and prices starting from $45. Matching panties are also available for $10-$27. ThirdLove’s 100% fit guarantee, is a very good reason to Shop Now.
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Founding editor-in-chief of FashNerd.com, Muchaneta is currently one of the leading influencers writing about the merger of fashion with technology and wearable technology. She has also given talks at Premiere Vision, Munich Fabric Start and Pure London, to name a few. Besides working as a fashion innovation consultant for various fashion companies like LVMH Atelier, Muchaneta has also contributed to Vogue Business, is a senior contributor at The Interline and an associate lecturer at London College of Fashion, UAL.