WATCH: Iris van Herpen Brings to life the Magnum Vegan Dress

Iris Van Herpen’s 15th Anniversary show, unveiled a unique design to the world and paved the way for Magnum’s first steps into circular fashion.

‘I am honored to have been approached by Magnum as a partner to bring to life the Magnum Vegan Dress. As a designer, I have always worked to push the boundaries of design and this collaboration has really allowed us to take this one step further by linking the ingredients of an iconic Magnum Vegan to create a Haute Couture design. The opportunity to work with the brand on such an innovation in sustainable fashion has been a very special experience.’

name: Magnum Vegan Haute Couture dress

designed by: Iris Van Herpen

designed for: Magnum

presented at: Paris Couture Week 2022