Hands-Free’ is the first browser-based feature that enables consumers to receive precise body measurements and personalized size and fit recommendations without any third-party assistance, anytime and anywhere, for a safe and contactless shopping experience.
Introducing the World’s First Body Data Platform
Founded in 2016, 3DLOOK has built a patented mobile body scanning technology that uses a proprietary combination of computer vision, neural networks, and 3D statistical modelling to generate a 3D avatar and more than 70 points of measurement of the human body from just two photos in about 30 seconds. The company has developed the world’s first Body Data Platform and was recognized as the 2019 winners of the LVMH Innovation Award and the IEEE Retail Digital Transformation Grand Challenge. Previously named by Coresight Research, as an emerging company disrupting traditional retail with its 3D body scanning technology.
Unlike other solutions, ‘Hands-Free’ by 3DLOOK is completely browser-based: it is integrated into a customizable cross-platform web-based widget, so there is no need to download a separate app. Apparel brands and retailers can easily add fit and size recommendation widgets to their websites and product pages. The recently launched Made-to-Measure solution, ‘Mobile Tailor’, enables tailor-made businesses to send unique measurement links to their customers via SMS or email.
How does it work?
After clicking on the widget or link, the customer is voice-guided through the quick capture process which uses just a front and side photo snapped from their smartphone (both iOS and Android compatible) that has been placed upright on a table. The photos are then processed to obtain landmarks on the user’s body and create a unique 3D model of each user after which the photos are deleted. The process takes about 30 seconds, doesn’t require any third-party assistance and works on any smartphone and any background.
Depending on the needs of the apparel brand or retailer 3DLOOK suite of solutions can either generate personalized fit and size recommendations or deliver the measurements needed for made-to-measure businesses to manufacture perfectly fitted customized clothing. The solution and the new ‘Hands-Free’ feature is well-timed for the growing on-demand manufacturing model.
How does the market adopt the solution?
3DLOOK’s solution has recently been deployed in over 200 stores of a major multi-billion dollar retailer in the USA and about to be deployed in +1000 more in the fall. Overall 3DLOOK works with more than 35 brands, retailers, and uniform companies around the world.
Founding editor-in-chief of FashNerd.com, Muchaneta is currently one of the leading influencers writing about the merger of fashion with technology and wearable technology. She has also given talks at Premiere Vision, Munich Fabric Start and Pure London, to name a few. Besides working as a fashion innovation consultant for various fashion companies like LVMH Atelier, Muchaneta has also contributed to Vogue Business, is a senior contributor at The Interline and an associate lecturer at London College of Fashion, UAL.