There was a time when Kickstarter projects were all the rage. Now it seems that all has become quiet in the land of raising funds with less and less exciting conversations over the innovations on offer. That being said, I must admit that I always have my ear to the ground because I am still rooting for campaigns that stand out from the rest. Of the many hopefuls who launch their products on the platform, here are 3 that I think will appeal to the everyday person.
MATERIAL INNOVATION: The Vegan-Friendly Sneakers
There is a new type of footwear, making waves. Called Senja, it is a waterproof, all-season shoe that is more durable, breathable, and lightweight than other sneakers. The new type of footwear is made with vegan-friendly materials produced using sustainable manufacturing practices.
Senja Shoes is a project by an international team of footwear enthusiasts and engineers. The founders realised that the vast majority of modern footwear had problems brought about by a stagnant industry. Most footwear is not suitable in most weather conditions and terrain, is made unsustainably, and can barely be worn for a 12-hour stretch without pain.
“Senja is made from eco-friendly materials so you can wander far, free, and sustainably into the future”
Already generating hype, Senja’s most exciting feature is its very own brand new FlexForm fabric only found in their shoe. Kayla Martin Marketing Manager of Senja Shoes told FashNerd.com: “You’ll feel amazing in Senja, and not only for its FlexForm slip-on comfort. Also, Senja is made from eco-friendly materials so you can wander far, free, and sustainably into the future”.
So far they have managed to raise £77,016, which is more than their £3,947 goal, thanks to 757 backers. There are still 34 days to go, so if you want to back the campaign, there is no time like the present.
WEARABLE TECH: Not Just Another Smart Ring
If you are a wearable tech geek, thank this stylish personal wellness smart ring could be right up your street. Designed to track how a user responds to their activities, daily choices and body rhythms, the ring provides personal insights and recommendations to improve the user’s overall lifestyle.
First launched on Kickstarter at the end of January 2020, the Circular smart ring is a lightweight and stylish wellness intelligent ring that uses correlations between day and night data. Offering users personalised recommendations to assist them in healthier lifestyles, the wellness wearable focuses on how the user responds to their activities, daily choices, and rhythms and provides customised recommendations based on the data it gathers.
“we wanted a device that would not only be more personal but would also use the data it found to help make recommendations for an overall healthier lifestyle.”
“A lot of the wearable devices that we see are too bulky, too gadget looking, lack personalisation and present users with raw data without telling them how to use it. As wearable users ourselves, we wanted a device that would not only be more personal but would also use the data it found to help make recommendations for an overall healthier lifestyle,” said CEO Amaury Kosman.
With seven ring sizes available, ranging from US6 to US12, the waterproof and scratch-resistant ring that features built-in data storage is only available for 17 more days. Compatible with iOS 11+ on Apple devices and with all Androids 6.0 +, Circular has already raised £172,619 of their £16,602 goal. Already supported by 1,057 backers, you can back this campaign right here.
WELLNESS TECH: Who Doesn’t Want A Stress Relieving Robot
If you are suffering from stress which is leading to sleepless nights then this wearable device could be the answer. Designed to help us be more efficient the LEROU Robot is a personal head massager that promises to make you feel relaxed and comfortable.
“When using it, you will truly feel as if someone is massaging your temples”, promises the innovators behind the technology. LEROU will Through stimulation, LEROU will ultimately improve your sleep quality and change the way you sleep and relax. Another feature worth mentioning is that the LEROU ROBOT can massage the corner of your eyes preventing and eliminating the growth of crow’s feet. Through regular usage of course.
“LEROU will ultimately improve your sleep quality and change the way you sleep and relax.”
If investing in a robot that can be like a real masseuse is something that would perk you up then the good news is that you are not alone. 137 backers have already helped this campaign raise £18,627, exceeding its original pledge of £7,894 goal. The bad news is that there are only 8 days left so you will need to hop to it.
Founding editor-in-chief of FashNerd.com, Muchaneta is currently one of the leading influencers writing about the merger of fashion with technology and wearable technology. She has also given talks at Premiere Vision, Munich Fabric Start and Pure London, to name a few. Besides working as a fashion innovation consultant for various fashion companies like LVMH Atelier, Muchaneta has also contributed to Vogue Business, is a senior contributor at The Interline and an associate lecturer at London College of Fashion, UAL.