Sneaker companies looking to stay ahead of their competitors in the 21st century are turning to technology to help them remain relevant and at the top of their game. One of those companies is Puma who launched the LQD CELL Origin AR this month.
LQD CELL Origin AR is the sports company’s first augmented reality shoe. Designed to allow users to play interactive games, their latest offering is PUMA’s answer to a world in which the line between reality and the virtual realm becomes increasingly blurred.
To take advantage of the perks that come with the shoe you will need to download the PUMA LQD CELL app, which is available on the App Store or Google Play. Once downloaded it will allow users to scan the futuristic-looking silhouette to get filters and add fun effects to pictures and videos of the shoe. The app also features “LQDASH”, an augmented reality running game.
Pronounced ‘likwid sel’, the trainers not only offer superior cushioning, the CELL technology makes them more compact and malleable. With plans to feature the LQD CELL technology in other products like their high-performance training shoes in AW19, the LQD CELL Origin AR are available now, on limited release, at PUMA.com and selected retailers worldwide.