TYR, A Brand Synonymous With Athletes, Unveils State-of-the-art Technical Swimsuit

Olympic athletes and history-making champion showcase TYR's Venzo™ swimsuit, designed to make them feel like superheroes moving through the water.

TYR Sport unveiled, in Laguna Beach, CA, the launch of TYR Venzo™, a swimsuit that redefines performance in the water. With the help of Olympic athletes Katie Ledecky, Ryan Lochte, Simone Manuel and Matt Grevers, who have been involved in every stage of development, TYR has been able to produce a swimsuit that sets them apart from their competitors.

Photo Credit: Dana Vollmer

Manufactured in the U.S.A, TYR Venzo is the first and only technical suit in the industry to analyse drag from a microscopic perspective. Designed with state-of-the-art Surface Lift Technology™, the Venzo™ utilises ultra smooth fibre to thread a frictionless, durable fabric. Simply put, the suit prevents water from permeating its fabric, resulting in higher body position in the water.

“Although it can be difficult to appease the preferences of every swimmer, I believe the design team listened to all of us to came up with the best suit on the planet.”

On their commitment to cultivating a culture of greatness, both in and out of the water TYR Sport Chief Executive Officer Matt DiLorenzo said: “The most important thing for us as a brand is to help athletes achieve their goals. So it’s critical for us to work with them on what they need leading into Tokyo. This process has been all about pushing the limits in accordance with regulations and bringing that to market. Our suit is the apex, and the numbers prove it.”

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When it comes to the suit’s durability, compression impact, and the smoothness and stability it provides in the water Matt Grevers, 6x Olympic medalist and one of TYR’s longest sponsored athletes shared, “Having been a part of the development of TYR tech suits for over 10 years, I can confidently say this is the best combination of compression and comfort. The Venzo™ was a collaborative effort with constant feedback from TYR athletes, and although it can be difficult to appease the preferences of every swimmer, I believe the design team listened to all of us to came up with the best suit on the planet.”

According to Swimming World magazine, a patent-pending taping and inner textile design are known as the suit’s Endo Compression Cage™ provides a shield of support for the abdominals, obliques and quadriceps. This cage not only creates a snapback effect in the water but also helps to increase distance per stroke. Working in tandem with this technology is the Venzo’s Seamless Exo Shell™, a sleek construction geared toward streamlining body position.

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Promising to be the swimsuit that breaks world records, I think it is quite exciting that TYR has managed to engineer an advanced performance product that will help athletes take their talent to the next level.

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Founding editor-in-chief of FashNerd.com, Muchaneta is currently one of the leading influencers writing about the merger of fashion with technology and wearable technology. She has also given talks at Premiere Vision, Munich Fabric Start and Pure London, to name a few. Besides working as a fashion innovation consultant for various fashion companies like LVMH Atelier, Muchaneta has also contributed to Vogue Business, is a senior contributor at The Interline and an associate lecturer at London College of Fashion, UAL.