Amazon Fashion Launches Prime Wardrobe, its ‘Try Before You Buy’ Service

Prime Wardrobe allows members to have their favourite fashion products delivered free of charge, try them on at home, and only pay for the items they decide to keep.

Today, Amazon Fashion announced the launch of Prime Wardrobe, their ‘try before you buy’ service. The online shopping giant is looking to make shopping for fashion that little bit more convenient for its Amazon Prime members, who enjoy the benefits of convenience built on the foundation of unlimited fast delivery.

[Image Credit: Amazon Prime]
Amazon Prime members can create their Prime Wardrobe by simply browsing thousands of eligible fashion products in women’s, men’s, and children’s, including clothing, shoes, bags, and accessories. Fashion brands that are available include Calvin Klein, Tommy Hilfiger, Levi’s, Esprit, Miss Selfridge, Lacoste, Love Moschino, New Look, Aldo, Puma, Ted Baker, New Balance, LK Bennett, Vans, Pepe Jeans, French Connection, and more. Also available will be Amazon’s private label fashion brands like Truth & Fable and athleisure brand Aurique.

“We are excited to bring this service to Amazon Prime members in the UK following its successful launch in the US in June.”

When creating the wardrobe, members can select between three and eight items for free delivery and no upfront charge. On receipt of their order, members have seven days to decide what they love and then pay only for what they want to keep and return the rest. “Fit is an important factor when it comes to buying clothes and shoes, and with Prime Wardrobe, Amazon Prime members can try their purchases in the comfort of their own home at no extra cost,” said Xavier Garambois, Vice President of Amazon EU Retail. “We are excited to bring this service to Amazon Prime members in the UK following its successful launch in the US in June.” Returning unwanted items is free and secure with a resealable bag and prepaid label.

[Image Credit: Amazon Prime]
Susan Saideman, Vice President of Amazon Fashion Europe, adds; “Whether you want to try out some new wardrobe staples, the latest seasonal trends, or need new clothes for the family with the option to try multiple sizes, colours, and styles – Prime Wardrobe makes shopping at Amazon easier than ever.” 

ALSO READ: Did Amazon Fashion’s Pop-up Store Manage To Seduce Fashion’s Whimsical Tribe?

To celebrate the launch of Prime Wardrobe, Prime members can benefit from an introductory offer where they save £5 when they keep products worth £100 or more and save £20 when they keep products worth £200 and more.

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Founding editor-in-chief of, Muchaneta is currently one of the leading influencers writing about the merger of fashion with technology and wearable technology. She has also given talks at Premiere Vision, Munich Fabric Start and Pure London, to name a few. Besides working as a fashion innovation consultant for various fashion companies like LVMH Atelier, Muchaneta has also contributed to Vogue Business, is a senior contributor at The Interline and an associate lecturer at London College of Fashion, UAL.