Michael Kors Launches Iconic Runway Watch As A New Smartwatch

Fashion designer of luxury accessories and ready-to-wear has launched the Michael Kors Runway Smartwatch with fresh, eye-catching features.

Michael Kors‘ iconic Runway watch is back. The world-renowned, award-winning designer of luxury accessories and ready-to-wear has launched the Runway smartwatch with fresh, eye-catching features that offer wearers a new highly personalised experience with heart-rate tracking, swim-proof functionality, payment methods, untethered GPS and more.

Michael Kors adds its iconic Runway style to its Access smartwatch collection, combining design and functionality for a highly personalized experience. (PRNewsfoto/Michael Kors)

“I’m excited about adding our signature Runway style to our already exceptional lineup of smartwatches made in collaboration with Google to feature the latest wearable technology and the Google Assistant,” says John D. Idol, Chairman and CEO of Michael Kors. “With the new features and benefits, Michael Kors Access smartwatches ensure that our customers can now be more connected than ever before.”

“We’re thrilled to partner again on the new Runway smartwatch and support Michael Kors’ ongoing innovation in the wearables space.”

Looking to appeal to those who want a smartwatch that can easily transition from a workout to a night out with ease, Michael Kors is introducing its first-ever silicone-strap styles. “The last two generations of the MICHAEL KORS ACCESS collection have allowed users globally to express their style while staying in touch with the world around them,” said Miles Barr, Director of Engineering for Wear OS by Google. “We’re thrilled to partner again on the new Runway smartwatch and support Michael Kors’ ongoing innovation in the wearables space.”

The Michael Kors Access collection continues to grow with its newest addition, the Runway Access Smartwatch, which features the latest Wear OS capabilities: heart-rate tracking, swimproof functionality, payment technology, untethered GPS and more. (PRNewsfoto/Michael Kors)

Design-wise, the Runway smartwatch features new digital dial designs that connect to and visually show your heart rate, making it easy to measure and track. Additionally, updates to the My Social app—a feature that allows users to showcase their Facebook and Instagram photos right on their watch dials—will allow you to customise your social photo dials with Michael Kors-themed stickers.

ALSO READ: Fossil’s Gen 4 Smartwatches Designed To Give Users A More 360-holistic Experience

Powered with Wear OS by Google and compatible with iPhone and Android phones, the Michael Kors Access Runway Fall 2018 Collection will be available in Michael Kors stores, online at www.michaelkors.com and from selected retailers worldwide in August 2018.

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Founding Editor in Chief at | editor@fashnerd.com

Founding editor-in-chief & WearableTechStylist of FashNerd.com, Muchaneta has worked in the fashion industry for over 14 years. She is currently one of the leading influencers speaking and writing about the merger of fashion with technology and wearable technology and a regular contributor to digital news sites like Wareable.

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