PVH Corp. Joins Fashion For Good In Transforming Fashion Into A Force For Good

Driven by the need to collaborate rather than compete, Fashion for Good announces that a new partner has joined their collective movement.

Fashion For Good is here to make all fashion good. They believe that no single organisation can transform an industry on its own. This is why the startup has been busy building a global coalition of brands, producers, retailers, suppliers, non-profit organisations, innovators and funders who have a genuine ambition to make all fashion good. The industry-wide collaboration includes partners like Target, Zalando, adidas, Kering, C&A and now PVH Corp.

Image Credit: Fashion for Good

Announced today, PVH Corp is an apparel company with over 36,000 associates operating in over 40 countries and nearly $9 billion in annual revenues. The 135-year old corporation owns brands like Tommy Hilfiger and Calvin Klein. Working together with Fashion for Good they hope to not only play a key role in accelerating the transition towards a good fashion industry but to also demonstrate their shared commitment to integrate disruptive innovations within in the fashion supply chain. “The Fashion for Good agenda compliments our corporate responsibility program, which is focused on collaborative innovation to tackle sustainability challenges in fashion,” says Marissa Pagnani McGowan, GVP of Corporate Responsibility, PVH Corp. “Disruptive circular technology will be a major unlock to resource and waste challenges and we believe that our partnership will help move our company and the industry forward.”

“The Fashion for Good agenda compliments our corporate responsibility program, which is focused on collaborative innovation to tackle sustainability challenges in fashion.”

Having supported more than 40 startups to date, Fashion for Good is a global platform for innovation, made possible through collaboration and community. Its platform includes the Fashion for Good-Plug and Play Accelerator, a 12-week startup programme run with Plug and Play, a leading Silicon Valley accelerator, to give promising startup innovators the expertise and funding they need in order to grow. It also includes a robust Scaling Programme, which provides bespoke support to circular apparel and footwear innovations that have passed the proof-of-concept phase. Leslie Johnston, Executive Director of C&A Foundation founding partner of Fashion for Good, says: “At Fashion for Good, we want to inspire all stakeholders in the fashion industry to work towards a future in which everyone – farmers, workers, customers, and communities – can flourish”. The international organisation – founded by C&A Foundation in March 2017 – now has 8 corporate partners, including PVH, who are committed to helping Fashion for Good accelerate progress and ensure long-term impact.

Image Credit: PVH Corp

On gaining a committed partner and leader in the apparel industry, Katrin Ley, Managing Director of Fashion for Good, shared: “PVH Corp. has a strong legacy in corporate responsibility, which it is advancing through innovative approaches to social and environmental issues. This makes it an ideal partner for Fashion for Good. Together, we will focus on innovations that offer better alternatives and enable transparency and traceability across the value chain, from source to store, with the ultimate aim to make fashion a force for good.”

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Going forward, PVH Corp. will play an important role in setting Fashion for Good’s innovation agenda. This will include defining focus areas, participating in the selection of new innovators and providing expertise and mentorship to the selected startups. In turn, PVH will gain specialised scouting and screening support, as well as preferential access to market-ready innovations through Fashion for Good’s extensive network. PVH will also contribute to the curation of the visitor-facing Fashion for Good Experience, the world’s first technology-forward museum dedicated to sustainable fashion innovation opening this October 2018 in Amsterdam.

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Founding editor-in-chief of FashNerd.com, Muchaneta is currently one of the leading influencers writing about the merger of fashion with technology and wearable technology. She has also given talks at Premiere Vision, Munich Fabric Start and Pure London, to name a few. Besides working as a fashion innovation consultant for various fashion companies like LVMH Atelier, Muchaneta has also contributed to Vogue Business, is a senior contributor at The Interline and an associate lecturer at London College of Fashion, UAL.