TIMEX Brings Wearable Technology To The Wrist Thanks To bPay

TIMEX's new SS18 collection powered by bPay complements a busy on-the-go lifestyle

It looks like it is not only contemporary Swedish watch brand Kronaby, teaming up with bPay, Barclaycards’ wearable payments technology solution, TIMEX new SS18 range of watches will also be powered by bPay. If you are not familiar with bPay, it is a payment technology that enables wearers to make safe transactions while also being able to track their spending, top up their balance, and take control of their contactless payments using the dedicated bPay app or website.

bPay
Credit: TIMEX

Announced this week, TIMEX, a fashion heritage watch brand is fusing style and smart functionality with their latest collection. A brand new venture for the watch company, Duncan Harris, TIMEX UK Sales & Marketing Director said, “We are thrilled to be launching our newest innovation in wearable technology and partnering with bPay. The functionality of the Fairfield Contactless Payment watch gives our consumers the option of hands-free payment while retaining the timeless character of this classic chronograph watch. We are excited at the possibilities this technology offers consumers in payment solutions and will continue to work with our partners in bringing this to more of our collection.”

“We are excited at the possibilities this technology offers consumers in payment solution”

Thinking strategically, TIMEX added the tech to one of their brand’s best-selling styles, the Fairfield Chronograph. Paired with a sleek leather strap, that watch offers the wearer contactless payment capabilities for fast purchases of £30 and under at over 490,000 locations across the UK. The new contactless straps will be available in black or brown, and also available to buy separately,  customers to grab those essential buys with an alternative choice of how to pay, making it easy, fast and secure without losing the design or style of a classic analogue watch.

bPay
Credit: TIMEX

Priced £149.99, TIMEX contactless straps appeal to those interested in merging fashion and functionality with the ease of wearable technology.

Founding Editor in Chief at | editor@fashnerd.com | Website

Founding editor-in-chief & WearableTechStylist of FashNerd.com, Muchaneta has worked in the fashion industry for over 14 years. She is currently one of the leading influencers speaking and writing about the merger of fashion with technology and wearable technology and a regular contributor to digital news sites like Wareable.