Token, A Smart Ring On A Mission To Give You Control Of Your Identity

Motivated by a shared belief that usability shouldn’t suffer for the sake of security, we revisit the story of Token, one of the most talked about wearable device of 2017.

As a consumer who is no stranger to online shopping and the latest technology gadgets, I do sometimes wonder whether my data and digital identity can be easily compromised by cybercriminals. Especially since buying things on the internet usually requires you to fill out your personal information on some form. The good news is that with technology advancing, innovative entrepreneurs are coming up with different ways we can keep our private information secure, and one of those ways is via the Token smart ring.

Token
Founders Melanie and Steve Shapiro

First talked about in July 2017, the Token wearable was an idea dreamed up by Melanie and Steve Shapiro. Melanie previously co-founded Digsby, a platform for managing online social identities, which was acquired in 2011. Passionate about building an experience layer for cryptography that enables users to have control of their identity and data, Melanie also studied community engagement behaviour at Microsoft and holds a PhD in consumer behaviour. Before Token, Steve, who was also co-founder and CEO at Digsby, managed to gain valuable experience working at Tagged and Bloomberg.

When Product, Technology & Design Intersect

The Token device is the perfect wearable technology jewelry to invest in if you are the kind of consumer who resists change when it requires you to compromise on convenience. It is a personalized lifestyle accessory that has been designed to make your life simple. For example, can you imagine living a keyless, cardless and free of passwords existence?

Smart Ring
The Token Smart Ring comes in three colours, Brushed Sterling, 14k Rose Gold and Rhodium Black.

Safe and convenient the Token smart ring can make contactless transactions at millions of merchant locations in 96 countries around the globe. This means that you can use Token at over 15 million places when you add your MasterCard or Visa to the device. Also, the Bluetooth smart ring works seamlessly and reliably with Token DoorLock, it has the ability to unlock your car and activate the ‘Start’ button, and you can tap and go at over 50 transit systems worldwide, with another 30 going live throughout 2018. Not just consumer driven, Token offers businesses the opportunity to use the smart ring technology as a replacement for the regular access card. My favourite feature is Token’s ability to replace passwords with secure and straightforward cryptographic authentication.

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Fixing the approach to consumer security, investing in a Token smart ring will give you a secure element of knowing that your credentials are stored on an EAL5+ certified secure element to keep them safe. The fingerprint sensor means that all you have to do is scan your fingerprint when you put on your Token which in turn will activate it and unlock your credentials. Then there is the optical sensor which ensures that your Token locks your credentials as soon as you take it off, so you don’t have to worry about losing it. Lastly, because it is decentralised you don’t need an account to use Token, and the company will never send your credentials to their servers. “Securing the databases, servers, and networks that our accounts and digital lives exist on is critical but arguably, protecting the end-points (us!) is just as, if not more, important,” as stated on their site.

Made of sterling silver, the Token smart ring has a 2-week battery life, Bluetooth and NFC capabilities. Waterproof and available in 7 sizes, the intelligent jewellery comes in three colours, Brushed Sterling, 14k Rose Gold and Rhodium Black. Pre-orders have already sold out, but full production begins Spring 2018 and units will be shipped on a first come first served basis. So if you would like the smart ring device, make sure that you get on the waitlist to reserve your spot in line.

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Muchaneta Kapfunde

Founding editor-in-chief at FashNerd.com
Founding editor-in-chief & WearableTechStylist of FashNerd.com, Muchaneta has worked in the fashion industry for over 14 years. She is currently one of the leading influencers speaking and writing about the merger of fashion with technology and wearable technology and a regular contributor to digital news sites like Wareable.
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