Coty Calls For Innovators And Creatives To Pitch Artificial Intelligence Ideas

A new accelerator start-up program focusing on Artificial Intelligence launches.

Another day and another accelerator start-up program has been announced. Beauty giant Coty is offering $100,000 in cash prizes for the best pitches on Artificial Intelligence (AI). The new program is perfect for technology start-ups who are happy to share their latest innovations at Coty’s Quarterly Digital Accelerator Summit.


An Opportunity To Work With Coty’s Diverse Brand Portfolio

The accelerator start-up program will first focus on Artificial Intelligence in the series of capabilities. Following the deadline, which is Monday, 12th March 2018, Coty will then select up to eight start-ups to present their ideas directly to Coty’s brand leaders at its Digital Accelerator Summit on March 27th and 28th in both London and New York City. The 2018 series will provide a broader set of innovative start-ups a forum to connect directly with Coty’s colleagues and brands through the lens of a specific capability. Upcoming themes will likely include AR, voice and 3D printing.

“Coty has growing expertise in partnerships with a breadth of start-ups to drive growth across our brands.”

The prize fund of $100,000, will be divided into prizes of $10k – $50k and awarded based on criteria fit of brand alignment, growth impact, and scaling upside. On their start-up program Jason Forbes, Coty’s Chief Digital and Media Officer, said, “The accelerator represents a key milestone in this transformation. I’m thrilled to take this initiative a step further by bringing external start-ups into the mix. Coty has growing expertise in partnerships with a breadth of start-ups to drive growth across our brands. This includes our acquisitions of Beamly and ghd partnership with Younique and new connections via our relationship with Zenith. Throughout Coty, we foster an “act like a start-up” culture, encouraging creativity, agility and quick action. We’re excited about fostering deeper commercial relationships with start-ups aligned with our key priorities. AI is a foundational example of this.”

Also Read: Fashion Tech Labs, Transforming The Industry For The Better?

Fred Gerantabee, Coty’s VP of Digital Innovation, added, “Partnerships between Coty and emerging companies such as Beamly and Holition, which launched our first app free Augmented Reality (AR) experience exclusively for COVERGIRL, is an indication of how we’d like to bring disruptive new approaches to the market in partnership with unique new players in AI, AR, voice and other rapidly growing technologies. We intend to foster these relationships and look forward to more examples like this coming out of our Digital Accelerator summits.”

If you are interested, make sure you APPLY before Monday, 12th March 2018.

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Founding editor-in-chief of, Muchaneta is currently one of the leading influencers writing about the merger of fashion with technology and wearable technology. She has also given talks at Premiere Vision, Munich Fabric Start and Pure London, to name a few. Besides working as a fashion innovation consultant for various fashion companies like LVMH Atelier, Muchaneta has also contributed to Vogue Business, is a senior contributor at The Interline and an associate lecturer at London College of Fashion, UAL.