Founded in 1885, New York Standard Watch (NYSW) comes with the kind of history that gives their watches a timeless feel. Launching their new collection in 2017, a period of wearables, the NYSW Watchmakers have found a way of combining tradition with technology. The line of timepieces, named Manhattan, SoHo and Times Square, provide the kind of enhanced digital functionality that meets the daily demands of living and working in a mobile on-the-go world.
Looking back, the New York Standard Watch (NYSW) Company opened its doors as a manufacturer and seller of fine pocket watches. As fashions evolved, so too did NYSW until The Great Depression when their workshop and retail operations shut down. In 2006, a new generation of watchmakers and horologists revived the iconic brand for the 21 new generation of watchmakers and horologists revived the iconic brand for the 21st Century, as they set out to create timepieces that once again adhere to the demands of working and living in one of the World’s busiest cities.
NYSW Designed to Meet Your Daily Demands
Aesthetically pleasing, each timepiece provides all of the digital wellness features demanded in a wearable these days. The collection features a classic analogue dial, an Italian leather strap and a Swarovski crystal. Other visible features include a calendar, second hand and three sub-dials. Operating via a rechargeable battery that lasts for two weeks on one charge, each NYSW timepiece wirelessly syncs with a users’ smartphone.
“Let’s face it, the majority of fitness wearables aren’t very attractive, and still look like smartwatches – not actual watches.”
Contained within the 42mm stainless steel case, the NYSW timepiece has an analogue Fitness Dashboard that tracks your steps, calories and alerts you to your goals. The wristwatch also can send your smartphone notifications via haptic vibration.
David Luk, the creator of the NYSW collections, told FashNerd, “Let’s face it, the majority of fitness wearables aren’t very attractive, and still look like smartwatches – not actual watches. Furthermore, wearing a fine timepiece and a wearable simultaneously can be burdensome. We set out to design and build a timepiece with all the functionality of a well-designed fitness wearable and the beauty of a classic wristwatch. After more than a year of development, we have attained success.”
The ‘New York Standard Watch’ timepiece looks like an everyday watch, made with high-end materials and a standard watch face. The smartwatches are available during their Kickstarter campaign for a limited price of $189 until mid-December. After that, a price of $380 will prevail.
Founding editor-in-chief of FashNerd.com, Muchaneta is currently one of the leading influencers writing about the merger of fashion with technology and wearable technology. She has also given talks at Premiere Vision, Munich Fabric Start and Pure London, to name a few. Besides working as a fashion innovation consultant for various fashion companies like LVMH Atelier, Muchaneta has also contributed to Vogue Business, is a senior contributor at The Interline and an associate lecturer at London College of Fashion, UAL.