Could Retractable High Tech Heels Attract the Stylish Modern Woman?

Innovative Swedish-designed Patented Shoe Technology introduces the First Retractable High Heels, Instantly Turning Stilettos Into Comfortable Flats at the Push of a Button

Are you the kind of woman who would appreciate drama free heels? Then look no further than these 2 in 1 high tech heels by Runway Heels.  Promising to be the only pair of heels that you will ever need, Runway is on a mission to build a unique portfolio of innovative footwear that elevates the experience of modern women, combining convenience and comfort, without compromising style.

Runway Heels
Runway Heels

“No Pain, No Gain” No More

Runway Heels believes that women can have it all. Putting their money where their mouth is, founders Melody Avecilla and Miguel Rodriguez came up with a retractable high heel that can instantly transform the shoe from heels into comfortable flats with the touch of a button. The startup, which was created two years ago, is driven with the fact that their product has the potential to offer women much-needed relief from painful foot problems and potential medical issues long associated with high heels.

“With our patented technology, you can change from high heels to flats or vice versa in a matter of seconds all at the push of a button”

Runway heels feature a Swedish-designed steel-grade mechanism that allows wearers to quickly convert their high heels to flats or back again. Offered in a full range of sizes and contemporary styles, Runway Heel’s antimicrobial memory foam technology also provides additional comfort with temperature and pressure sensitivity, open-celled construction, conformability and resilience, and protection from the growth of microorganisms and transmission of harmful microbes.

Fashionable Comfort: Runway Heels Launches Industry’s First Retractable High Heels, Instantly Turning Stilettos Into Comfortable Flats at the Push of a Button (PRNewsfoto/Runway Heels)

On their functional high tech heels Runway, Heels CEO Melody Avecilla shared, “This is a disruptive fashion technology product that will revolutionise women’s footwear. Are you one of those that carry a pair of flats in your purse to change from high heels because you get tired or are in pain? Now imagine two shoes in one. One minute you’re in the boardroom making a presentation in high heels, and then you dash off to the boardwalk wearing the same flats. How can you do that? With our patented technology, you can change from high heels to flats or vice versa in a matter of seconds all at the push of a button.”

Fashion Tech That Hoorays Our Health

Another perk is that the innovative Swedish-designed Patented Shoe has the kind the of technology that could provide relief from painful foot problems and potential medical issues. The Runway Heels team are hoping that their shoes will help when it comes to the numerous health conditions associated with the prolonged wearing of high heels. “You no longer have to risk your health to be fashionable with our convenient design,” Avecilla said. “Runway Heels is the ultimate solution for the modern women who want something that can adapt to their changing landscape throughout the day.” If this turns out to be the case, we can say goodbye to Bunions, Osteoporosis, Sciatica, along with chronic knee problems, foot, lower back, neck and shoulder pain.

Available in black, red, cobalt blue, pink and nude, and in 6 styles, there is no denying that Runway Heels is a great idea. The only thing that makes me pause for thought is the overall look of the heel. To me, it looks slightly amateurish, but one could argue that improvements come with time. With prices starting from $199 for the Legacy Model and $249 for Runway Heels Premium Mode, not many are willing to part with that much money. If you are one of those then make sure that you take advantage of the discount being offered to the first 100 backers to pledge on their Indiegogo Campaign. Pledgers will receive 50% off retail price, which means that for as little as $99 you get to get hold of your very own pair of revolutionary heels.

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Founding editor-in-chief & WearableTechStylist of FashNerd.com, Muchaneta has worked in the fashion industry for over 14 years. She is currently one of the leading influencers speaking and writing about the merger of fashion with technology and wearable technology and a regular contributor to digital news sites like Wareable.