Fashion just got serious. The British Fashion Council, Dame Vivienne Westwood and the Mayor of London have joined forces in a campaign to bring the fashion industry together to lead in ambitious climate action, for a safer and greener future.
As part of the British Fashion Council’s Positive Fashion initiative, the BFC, Vivienne Westwood and The Mayor of London are reaching out to fashion brands and businesses to commit to SWITCH to a green energy supplier or to a green energy tariff by 2020. The year 2020 significant, tying the campaign to the Paris Agreement within the United Nations Framework Convention on Climate Change; whose goal it is to prevent what scientists regard as dangerous and irreversible levels of climate change.
“The BFC, Vivienne Westwood and The Mayor of London are reaching out to fashion brands and businesses to commit to SWITCH to a green energy supplier.”
The campaign intends to be a catalyst for global change through collaboration, with brands already committed including Belstaff, Christopher Raeburn, E.Tautz, Harvey Nichols, Kering, Marks & Spencer, Oliver Spencer, Positive Luxury, Selfridges, Stella McCartney, steventai, Teatum Jones & Vivienne Westwood.
The Fashion SWITCH campaign encourages brands to commit to switching UK offices and retail stores to a green energy supplier or to green energy tariff within the next three years. Transitioning energy usage into a renewable source can play an integral part in reaching business sustainability goals and tackling climate change, directly improving the health and wellbeing of our population and planet.
Although the UK is about half-way towards its climate change target to reduce greenhouse gas emissions by 80% by 2050, it is uncertain if the UK will meet its target to source 15% of all energy (electricity, heating and transport) from renewable energy sources by 2020. Together the creative industries can catalyse the move to green energy and help the UK reach its targets.
Watch BFC Positive Fashion Ambassadors Adwoa Aboah, Christopher Raeburn, Kenya Hunt & Vivienne Westwood speak about what Positive Fashion means to them here.