MBFWR: Fashion Futurum Startups, Progressive and Promising

Fashion Futurum Startup show first outing was well attended by decision makers the likes of Vice-rector for innovative projects at Peter the Great St. Petersburg Polytechnic University Alexey Borovkov, Dean at Technology Entrepreneurship, MAMI Moscow State Technical University Ivan Dementyev, CEO of Saint Petersburg’s Fund for Assistance to Small Innovative Enterprises in Science and Technology Rifad Islyaev, Managing Director of Fashion Technology Accelerator Giusy Cannone and Executive President, Russian Fashion Council; President, Mercedes-Benz Fashion Week Russia Alexander Shumsky.

Fashion Futurum Startup Show series of presentations and lectures
Fashion Futurum Startup Show series of presentations and lectures

Embracing progression and promising great ideas within the fashion tech space, it was exciting to see Fashion Futurum Startup show take its place alongside Mercedes-Benz Fashion Week Russia. The organisers of the event invited influencers in education, fashion and venture investments to evaluate participating startups competing to win either an opportunity to join a business acceleration program in Milan’s Fashion Technology Accelerator or take part in major startup event, Slush Helsinki in Finland.

Managing Director of Fashion Technology Accelerator Giusy Cannone
Managing Director of Fashion Technology Accelerator Giusy Cannone

Of the 70 startups that applied, 12 were selected to present their project to the invited industry experts. The presentations were centred around interesting solutions that can be applied to everyday life. Among the presenting startups there was Suitapp, an app designed to be a virtual fitting room. The app allows customers to ‘try’ clothes via an avatar that features the customer’s exact physique parameters and a selfie shot for facial data processing. With shopping apps becoming more and more innovative within the retail tech space, we cannot help but appreciate the convenience that Suitapp offers.

Fashion Futurum Startup Show
Fashion Futurum Startup Show

Held on 17 October 2016, Fashion Futurum Startup was a well attended event that took place at the Central Exhibition Hall “Manege”. Promising to become an important part of Russia’s flourishing fashion week, Fashion Futurum Startup is definitely a great starting point for those interested in fashion technology and business acceleration. As Mercedes-Benz Fashion Week Russia comes to an end, we look forward to Fashion Futurum Startup Show joining the likes of Decoded Fashion, #FashionTech Berlin and The Wearable Tech Show.

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