First announced at Baselworld 2016 in Switzerland at the beginning of the year, Bradshaw and Dylan, Michael Kors‘ “chic” tech accessories, will stylishly make your wrist their home for a cool investment price of £329/$350.
Not familiar with Bradshaw and Dylan? Well the time has now come to get up close and personal with fashion’s latest attempt to design a smart watch geared towards the fashion-focused consumer. Bragging cutting-edge technology, Kor’s smart watch, which is compatible with both iPhone® and Android™, has been designed to show that technology and social connectivity can seamlessly co-exist. With customizable features on offer, the smart watch’s key selling point is the exclusive Michael Kors display watch faces. Easily changed with a simple swipe, you can go from digital chronograph design for the gym to glittering, animated pavé for night.
Cleverly combining social connectivity with health and fitness tracking, I think that it is a smart watch built to tempt the young digital natives to the wearable side, although the high price point might argue otherwise. With a system-on-a-chip (SoC) designed to ensure a highly interactive touch screen experience, Kor’s smart watch promises the Kylie Jenner’s of the world easy access to social media updates including the ability to send and receive text/email alerts. With hundreds of possible combinations of display face, color and sub dials, this is a wearable that has definitely been built for the usually forgotten youth.
With interchangeable leather and silicone wristbands, how would you want to express your personal style? You will either be drawn to the glamorous version created for women or the sportier version designed for the men. I think it all comes down to how you want to express your personal style, which can be as easy as a finger swipe. Launched in 18 countries via a global digital and print advertising campaign, including a video featuring Zendaya and Martha Hunt. The video follows the two models on a jam-packed day in New York City—from the morning workouts to a glamorous evening party. Throughout the day, Michael Kors Access smartwatches keep them in sync and looking chic—proof that with the right accessory, you really can #AccessItAll.
The handsome watches promise to be your cool, calm and collected PA who will make sure that you stay on top of your day whilst looking good. So whether you are a more of a glamorous Bradshaw or an effortless Dylan, we are quietly confident that either one of them will make your perfect plus one, especially for those who love to be plugged in 24/7.