The MET Manus x Machina, Shrewd Move by Apple?

Manus x Machina: Fashion in an Age of Technology Exhibition, Exploring Fashion’s Love Affair With Technology.

Manus x Machina: Fashion in an Age of Technology’ is Metropolitan Museum of Art’s theme for their Costume institute 2016 exhibition.

Sponsored by tech giant Apple, the annual event will be focusing on the dichotomy between handmade haute couture and machine-made fashion. The exhibition will be featuring haute couture, ready-to-wear, handmade techniques such as embroidery, pleating, and lacework and new technologies like laser cutting, thermo shaping, and circular knitting.

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When it comes to Apple’s involvement in the exhibition, they want to not only disrupt but also applaud technology habituating in the world of fashion. Their constant interest

in this hard nosed industry should come as no surprise because Apple has for while now been attempting to find their place among the fashion powers that be. With the honchos at Apple believing that ‘technology and craft go hand in hand’, it looks like this is a company that is willing to part with some serious cash to do so. On the partnership Chief Design Officer Jony Ive, who is also serving as Gala co-chair with Wintour, stated, “More than ever, we believe that it is fundamentally important to personally work with materials as a means to truly understand their physical nature and to design authentic objects.”

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As for the exhibition, Manus x Machina: Fashion in an Age of Technology will be exploring the question of whether fashion has reached a point where it must embrace technology in order to innovate and as we enter a new age, Andrew Bolton, curator of the Costume Institute explains, “Traditionally, the distinction between the haute couture and prêt-à-porter was based on the handmade and the machine-made. But recently this distinction has become increasingly blurred as both disciplines have embraced the practices and techniques of the other.”

ALSO READ: Fashion and Technology- The New Power Couple

There has been a few raised eyebrows with regards to the exhibition because fashion and technology have been having a relationship for decades, which brings about the question of whether Apple’s involvement makes sense. With many believing that technology has been changing fashion for years, Racked’s Julia Rubin stated, “The tension between the handmade and the machine-made has existed in fashion for 100 years” and that although the fashions on display are beautiful, the question is it all relevant? Although the argument that Fashion met Technology a long time ago is a valid one, one must admire Metropolitan Museum of Art Costume institute exhibition shrewd move to collaborate with the all mighty and powerful Apple.

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The exhibition will be open to the public as of Monday 3rd May 2016 – 14 August 2016 at The Met Museum’s Robert Lehman Wing, New York. The Met Gala, the red carpet star studded event will be hosted the night before on 2nd May. It will be co-chaired Idris Elba, Taylor Swift, and Anna Wintour, Nicolas Ghesquière, Karl Lagerfeld, and Miuccia Prada. To attend the #ManusxMachina exhibition we recommend that you purchase advance tickets, priced $25.00, to prevent having to wait in long lines. Just be sure to share your thoughts on the exhibition with us.

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