Misfit and Speedo Synchro Dive Into WearableTech

Mano ten Napel | @Mano10Napel

Misfit and Speedo Synchro Dive Into WearableTech by announcing a long-term partnership that aims to raise in-pool activity awareness with accuracy. The collaboration between the wearable tech and smart home device maker Misfit and the fashion swimwear brand Speedo surprised us at first. It was only after we learnt more all about the Speedo Shine that this team-up made a lot of sense.   Misfit & Speedo

Speedo Shine is truly pioneering its way into the quantified-self community with this first of its kind bracelet that is not all about having a pretty face. The embedded lap-counting algorithms in the device’s firmware, capable of tracking all stroke types, is validated by Speedo’s AquaLab, an advanced testing facility that assures the device’s accuracy. And to add quality to the wearer’s user experience the device will soon work with(iOS and Android) Speedo’s swimming track app, Speedo Fit. Speedo Fit is a separate app that users can download and utilize. The Speedo Shine also works with Misfit’s own flagship app.

Misfit probably isn’t unfamiliar with swim athletes since the Misfit Shine had an impressive reputation already, and like the Speedo Shine, being one of a few activity trackers that actually are waterproof (up to 50 meters). The fact that Speedo Shine is being endorsed by Olympic gold medalist Missy Franklin will underwrite this. “One of the most difficult parts of swimming for fitness is keeping track of laps and the Speedo Shine eliminates that challenge” said Franklin. “With the Speedo Shine, you can focus on getting the most out of your water workout and it’s also a great looking accessory to wear.”

Misfit Speedo wrist

The benefits in terms of convenience are piling up. Obviously Misfit is always looking for ways to prevent their stylish wearable tech bracelet ending up in the kitchen drawer. It’s battery life (the Speedo Shine does not require charging) and aesthetics make it that the device can count itself among the most successful wearables out there. It can be worn in and out of the water plus it tracks walking, running, cycling, and light and deep sleep. Making it all a seamless experience.

Jamie Cornforth, Vice President of Product and Marketing at Speedo International added: “Speedo’s purpose is to inspire people to swim. The new Speedo Shine is a big step forward and will give swimmers the information they have always wanted, the ability to accurately track their laps, distance, calories and time. The new Speedo Shine also allows swimmers to take this information and seamlessly add it to their wider fitness data, providing an accurate and complete view of their total health and fitness regime. Swimming has always been a great way to improve your health and fitness—the Speedo Shine will now make swimming an even more valuable and effective experience.”

So thank you Misfit and Speedo, I now just might have an honest chance of challenging Michael Phelps or Ryan Lochte to a breaststroke. The Speedo Shine will be available from Apple Stores for £60 from the 1st of September.

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