Consumers Demand For Fashion and Performance in WearableTech Grows

Mano ten Napel | @Mano10Napel

Consumers demand for fashion and performance in wearabletech grows according to a new survey conducted by global research company Lightspeed GMI in April 2015. More people are expecting fashion and performance when it comes to their wearable tech. Sounds promising? Well the downside of this is that the more people are owning wearables, the more they will know what they want. According to the research results, respondents are said to want more fashion and better performance. With such unsurprising responses, did they really have to go through the process of interviewing 2.407 people? Further more, the survey was conducted in many parts of Asia Pacific in both the developed and in developing areas.  Specifically the countries were, India, Malaysia, China, Japan, South Korea, Hong Kong, Japan, Singapore, Australia and New Zealand.

Lightspeed graph

The survey also found out that consumers are less acceptable of wearables that require them having to carry an extra device besides the regular wear. Like their kicks, garment or other jewelry they have on anyway. Thanks to our friends from Aussie B&T for summing up some details.

  • 41 per cent claimed they do not own one but are interested to find out more.
  • New Zealanders have the lowest ownership and highest not interested rates. Malaysia and China show the highest ownership and interest levels.
  • In all survey countries, current owners or those interested in wearable technology the majority were males aged 25-44.
  • 11 per cent had concerns over data privacy of such wearable tech products.
  • 21 per cent of all respondents claimed to own at least one wearable tech product. One third of those said their regular usage had dropped off since they first purchased.
  • The remaining 38 per cent claimed that they are not too interested at all.
  • 62 per cent of Australians have no intention of purchasing wearable technology.
  • The top three brands which respondents associate consumer wearable tech products with are Apple (72 per cent), Samsung (56 per cent) and Google (45 per cent)

Lightspeed graph

For the wearable tech industry to deliver what consumers want I think it is safe to conclude the best thing a tech enthusiast can carry with him or her is patience. Although here at Fashnerd we believe eventually the skeptics will learn to love the Apple Watch, for now Apple still requires it’s fans to charge their Apple Watch overnight, so knowing that we definitely still have a way to go.

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