The fashion industry has been busy saying hello to Lalaland, an Amsterdam-based company that utilises artificial intelligence to enable fashion brands and retailers to use hyper-realistic models of every body type, size, and skin tone. Founded by Michael Musandu and Ugnius Rimša in 2019, the company aims to create a more inclusive, personal, and sustainable shopping experience for fashion brands, retailers, and customers.
Lalaland: Where fashion, tech, diversity, and sustainability meet
The ever-expanding world of fashion e-commerce is currently worth $408 billion (approx. €380 billion), and 7.5% of annual revenue is reportedly spent on photography, production, and models for product pages. Tapping into this truth, Lalaland has developed a cost-effective model-generating tool that replaces time-consuming and costly photoshoots.
Their self-service platform makes it easy for anyone to recreate high-quality photoshoots. Furthermore, models can be tailored to customer profiles or customised to specific body types, allowing for hyper-personalisation.
“Our product is centred around solving the issues of consumers who feel underrepresented in terms of ethnicity, gender identity, and body representation. So we want to work with people who can relate to these issues to facilitate positive change in co-creation,” says founder and CEO Michael Musandu.
Social empowerment and Sustainable Impact
Offering a unique opportunity to retailers and brands looking to create a positive change in the fashion industry and reduce returns, Lalaland could potentially help boost sales, reduce return rates and costs, increase conversion, and cut waste.
At the core of Lalaland’s DNA is the need to create technology that drives inclusivity and diversity within digital fashion. The company’s philosophy is built on two pillars—social empowerment and sustainable impact. As a result, they have onboarded some of the largest fashion retailers, such as Zalando, Wehkamp, and Otto.
Hoping to contribute to a more inclusive shopping and brand experience, Lalaland has secured €2.1 million to facilitate the next stage of its growth, thanks to Orange Wings, Unknown Group, and angel investors like Google’s Amhard Ford and Thorsten Koch.
It is also worth noting that Lalaland has also won several awards, including the Tommy Hilfiger Fashion Frontier Challenge. In addition, the Dutch Chamber of Commerce selected the fashion tech startup as one of the most innovative companies of 2021 and received a $320,000 (approx. €298,000) investment from Google’s Black Founders Fund.