In the realm of fashion, the journey from innovative idea to industry standard is fraught with obstacles. The recent bankruptcy filing by Renewcell , a trailblazer in textile-to-textile recycling, underscores a pervasive issue: the difficulty of turning “good” ideas into sustainable, long-term practices within the fashion industry. This scenario is not unique to the Swedish based company; it echoes the struggles of other innovative entities like Bolt Threads, which, despite collaboration with high-profile names such as Stella McCartney, failed to secure a lasting foothold in the industry. Unfortunately, this is not my first rodeo when it comes to exploring why innovators end up throwing in the towel, so let’s go.
In The Headlines The Paradox of Innovation in Fashion: The Case of Renewcell
