This month Walmart announced that, following our acquisition last year of Zeekit, creator of a leading dynamic virtual fitting room platform, they are now introducing the game-changing technology to Walmart customers.
“One of the most frustrating aspects of shopping for clothes online is understanding how an item will actually look on you. With Zeekit, our goal is to deliver an inclusive, immersive and personalized digital experience that will better replicate physical shopping”, they stated in a press release.
Built with a vision to provide every person with the chance to see themselves in any item of clothing found online, Walmart is rolling out Zeekit technology to users of the Walmart app and Walmart.com, starting with the Choose My Model experience. This feature currently offers customers the ability to select from 50 models between 5’2” – 6’0” in height and sizes XS – XXXL. Customers can determine the model who best represents their height, body shape and skin tone to understand how an item will look on them. Walmart promises to continue to expand our model selection, with nearly 70 additional model options launching in the weeks ahead to offer an even wider range of sizes, skin tones and hair colours.
With a strong customer response to the Choose My Model experience, Walmart hopes that with the technology they will be able to solve a common online shopping problem and build a true, personal connection between Walmart and their customers.
“Our new Choose My Model capability is just the beginning. We are also working to launch a virtual try-on experience for women’s apparel, moving with speed to bring this groundbreaking technology to our customers. With Zeekit’s visionary team, powered by the Walmart Global Technology platform in partnership with our Fashion Merchandising and ecommerce Site Merchandising organization, we have the incredible opportunity to revolutionize how our customers shop for clothes online”, shared Walmart.
