Global fashion retailer PrettyLittleThing has launched its first digital model. The UK-based fashion retailer hopes that by adding a virtual model to their PLT family, they will successfully be able to bridge the gap between real life and fashion in the virtual world.
Founding editor-in-chief of FashNerd.com, Muchaneta is currently one of the leading influencers writing about the merger of fashion with technology and wearable technology. She has also given talks at Premiere Vision, Munich Fabric Start and Pure London, to name a few. Besides working as a fashion innovation consultant for various fashion companies like LVMH Atelier, Muchaneta has also contributed to Vogue Business, is a senior contributor at The Interline and an associate lecturer at London College of Fashion, UAL.