If there ever was a marketing gimmick with fashion tech undertones to beat, Jimmy Choo’s Voyager boots would win hands down. Just in time for those pesky Christmas Gift Guides, the shoe brand has debuted smart boots with heated insoles. Hoping to change the game, the boots could easily make Vogue’s must-have luxury item whilst at the same time tempt the fashion tribe to add them as a staple wardrobe must-have.
Founding editor-in-chief of FashNerd.com, Muchaneta is currently one of the leading influencers writing about the merger of fashion with technology and wearable technology. She has also given talks at Premiere Vision, Munich Fabric Start and Pure London, to name a few. Besides working as a fashion innovation consultant for various fashion companies like LVMH Atelier, Muchaneta has also contributed to Vogue Business, is a senior contributor at The Interline and an associate lecturer at London College of Fashion, UAL.
