Implementing sustainability into your business strategy is not only something that is being adopted by the fashion industry, there are companies like Costa Coffee who are also attempting to make a change. Introducing The ‘Clever Cup’, the coffee chain hopes to entice customers to purchase their reusable cup which contains a payment chip in the silicone rubber base of the cup.
“Today’s shoppers are looking for seamless and ‘to hand’ ways to pay.”
On sale at Costa Coffee, the technology in the cup can be used wherever customers see the contactless symbol. On the innovation, Jason Cotta, Managing Director at Costa Coffee said: “While we are committed to ensuring more takeaway coffee cups are recovered and recycled we also want to incentivise and reward customers who help reduce the number of takeaway cups being wasted.” Rob Morgan, Head of Sales and Partnerships, at Barclays added: “Today’s shoppers are looking for seamless and ‘to hand’ ways to pay”.
Founding editor-in-chief of FashNerd.com, Muchaneta is currently one of the leading influencers writing about the merger of fashion with technology and wearable technology. She has also given talks at Premiere Vision, Munich Fabric Start and Pure London, to name a few. Besides working as a fashion innovation consultant for various fashion companies like LVMH Atelier, Muchaneta has also contributed to Vogue Business, is a senior contributor at The Interline and an associate lecturer at London College of Fashion, UAL.
