Today, Amazon Fashion announced the launch of Prime Wardrobe, their ‘try before you buy’ service. The online shopping giant is looking to make shopping for fashion that little bit more convenient for its Amazon Prime members, who enjoy the benefits of convenience built on the foundation of unlimited fast delivery.
“We are excited to bring this service to Amazon Prime members in the UK following its successful launch in the US in June.”
When creating the wardrobe, members can select between three and eight items for free delivery and no upfront charge. On receipt of their order, members have seven days to decide what they love and then pay only for what they want to keep and return the rest. “Fit is an important factor when it comes to buying clothes and shoes, and with Prime Wardrobe, Amazon Prime members can try their purchases in the comfort of their own home at no extra cost,” said Xavier Garambois, Vice President of Amazon EU Retail. “We are excited to bring this service to Amazon Prime members in the UK following its successful launch in the US in June.” Returning unwanted items is free and secure with a resealable bag and prepaid label.
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To celebrate the launch of Prime Wardrobe, Prime members can benefit from an introductory offer where they save £5 when they keep products worth £100 or more and save £20 when they keep products worth £200 and more.
Founding editor-in-chief of FashNerd.com, Muchaneta is currently one of the leading influencers writing about the merger of fashion with technology and wearable technology. She has also given talks at Premiere Vision, Munich Fabric Start and Pure London, to name a few. Besides working as a fashion innovation consultant for various fashion companies like LVMH Atelier, Muchaneta has also contributed to Vogue Business, is a senior contributor at The Interline and an associate lecturer at London College of Fashion, UAL.
