Rothy’s is a footwear brand that we wrote about before. Founded a mere two years ago, the startup hit the headlines when they used plastic waste to create beautiful shoes. They first launched with the Flat, then the Point before adding the Loafer. Now they are introducing The Sneaker.
Looking to draw in the Van wearing tribe, Rothy’s slip-on sneakers boast a no break-in period, and both the Sneaker and the insole are machine-washable (recommend removing the Midsole before washing). Made from recycled water bottles once destined for the landfill, the sneakers are seamlessly constructed using a 3D knitting process that significantly reduces waste.
“I don’t think it’s groundbreaking in terms of the silhouette. It’s groundbreaking in terms of how it’s made, its comfort, its durability.”
So far the innovative company has repurposed 15, 265.661 plastic water bottles, and I am sure with this latest addition to their footwear collection that number is only going to get higher. On who they designed the Sneaker for, Rothy states, “We designed The Sneaker for the woman who is changing the game. She’s a go-getter, and she’s always leading the charge. She gets up early and stays out late. She’s uptown, downtown, and across town—usually all in the same day. So we made a shoe that can keep up with her…without sacrificing her style.”
Available in nine colours; black, steel grey, sand, bright white, teal, garnet, navy, washed pink, and electric lemon, co-founder Roth Martin told Wired, “I don’t think it’s groundbreaking in terms of the silhouette. It’s groundbreaking in terms of how it’s made, its comfort, its durability.” Priced $125.00, the Sneakers are now available online at Rothys.com or you can grab a pair from their first brick-and-mortar store which opened in San Francisco earlier this year. Cute and fashion-forward, this latest pair of classic looking footwear definitely makes for an excellent wardrobe staple no matter the season. Shop the Sneaker.
Founding editor-in-chief of FashNerd.com, Muchaneta is currently one of the leading influencers writing about the merger of fashion with technology and wearable technology. She has also given talks at Premiere Vision, Munich Fabric Start and Pure London, to name a few. Besides working as a fashion innovation consultant for various fashion companies like LVMH Atelier, Muchaneta has also contributed to Vogue Business, is a senior contributor at The Interline and an associate lecturer at London College of Fashion, UAL.