The Mardi Gras of fashion tech has begun. Taking place in the city of tech, San Francisco, the unconventional fashion show was an idea dreamed up by crowdfunding clothing company Betabrand.
Dancing to the beat of their own drum, Silicon Valley Fashion Week (SVFW) which is actually a 3 day event, celebrates the merge of technology and fashion in a headline catching manner. Partnered up with Zappos.com, this season Betabrand will be unveiling the latest drones, robots, LED clothing and wearable art.
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Now in its second year, we must forewarn first time attendees to not expect to see a FROW full of celebrities, instead, they should be prepared to applaud crowdsourced super stars with the future of fashion in mind. Giving startups a platform to show off their innovation, this year’s coming out brands include the Pebble’s Mark Solomon’s Smarthole Hoodie, the Betabrand 3M dress, TshirtOS from Switch Embassy, the wrinkle-free travel blazer and Tinsel’s Dipper audio necklace. On the runway you can look forward to standout pieces from Pixeldelics, Threeform, and Senorsee.
On the event Betabrand founder Chris Lindland told CNN, “It’s going to be all about fashion, fun and innovation.” He continued by adding, “All the insanity of the Internet hits the runway! The nucleus of the designs come from the Maker movement, wearable tech world, and Burning Man – all of which makes amazing contributions to costuming and popular culture, but lack a runway to call their own. We built one for them.”
Hyped up and ready to please, Lindland promises you the best fashion tech show currently on offer. With tickets sold at an affordable $20, SVFW has to be the most cheapest fashion tech event going. So why not treat yourself.
Founding editor-in-chief of FashNerd.com, Muchaneta is currently one of the leading influencers writing about the merger of fashion with technology and wearable technology. She has also given talks at Premiere Vision, Munich Fabric Start and Pure London, to name a few. Besides working as a fashion innovation consultant for various fashion companies like LVMH Atelier, Muchaneta has also contributed to Vogue Business, is a senior contributor at The Interline and an associate lecturer at London College of Fashion, UAL.
