Trending Gimmicky Wearables Challenged by Unseen Air Collection

Gimmicky Wearables Challenged by Unseen Air Collection

Muchaneta Kapfunde | @FashNerdEditor

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Our favourite pick, the Reactive Leather Backpack available for £1,250.00

In an age where fashion technology can sometimes be viewed as nothing more than gimmicky wearables, we are loving how Lauren Bowker’s Unseen Air collection is challenging this perception. The talented designer is all about combining innovation with materials. These are her tools.

On her collection Bowker shares: “It has to be beautiful and elegant as much as it is technical. You have to want this piece without knowing that the technology is in there. It has to be something that can alter someone’s life in a significant way.”

No truer words have been spoken. Indulge in The Unseen’s Air collection of accessories, available online at Selfridges. Prices range from £750.00 for a scarf to £1,250.00.

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Founding editor-in-chief of FashNerd.com, Muchaneta is currently one of the leading influencers writing about the merger of fashion with technology and wearable technology. She has also given talks at Premiere Vision, Munich Fabric Start and Pure London, to name a few. Besides working as a fashion innovation consultant for various fashion companies like LVMH Atelier, Muchaneta has also contributed to Vogue Business, is a senior contributor at The Interline and an associate lecturer at London College of Fashion, UAL.

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