We are unafraid to admit we are part of a cult, a cult that is loving H&M’s Conscious Exclusive collection.
It is a range that has been steadily gaining recognition from H&M shoppers and celebrities the likes of Jessica Chastain and Solange Knowles.
Launched and already in the stores, the limited edition is a collection of beautiful must have pieces that have been made from sustainable materials.
With actress Olivia Wilde as the face of their campaign, H&M celebrated the launch with a catwalk show in Paris last month. Support for the collection was visible with the likes of model Karolina Kurkova wearing the Diai halter neck jumpsuit and Solange Knowles showcasing the Arjana coat.
The high street brand’s ambition is to tackle the issue of sustainability in the fashion industry by only using renewable technology. Fashion with a conscious, how can we not invest.
Founding editor-in-chief of FashNerd.com, Muchaneta is currently one of the leading influencers writing about the merger of fashion with technology and wearable technology. She has also given talks at Premiere Vision, Munich Fabric Start and Pure London, to name a few. Besides working as a fashion innovation consultant for various fashion companies like LVMH Atelier, Muchaneta has also contributed to Vogue Business, is a senior contributor at The Interline and an associate lecturer at London College of Fashion, UAL.
