Virtual Reality

The Paradox of Innovation in Fashion: The Case of Renewcell

In the realm of fashion, the journey from innovative idea to industry standard is fraught with obstacles. The recent bankruptcy filing by Renewcell , a trailblazer in textile-to-textile recycling,...

IN CONVERSATION WITH GANNI ABOUT THEIR SUSTAINABILITY JOURNEY

At the beginning of 2024 I had the opportunity to sit down with Lauren...

The Tipping Point: Fashion’s Critical Crossroads with Legislation and Sustainability

The fashion industry stands at a critical crossroads, one where the path taken will...

Fashion Revolution’s COP28 Demands: What is Feasible? What are the Challenges? & Is there Potential to Meet Them?

The Fashion Revolution’s demands for COP28, backed by various influential organizations, represent a pivotal...

BURBERRY x ROBLOX Launch Virtual Handbag Collection

Inspired by their signature Lola bag, Burberry partnered with global online platform Roblox to launch a virtual collection of handbags. Designed in partnership with Builder Boy, one of...

On the Subject of Virtual Fashion, Lili Eva Bartha Appointed Virtual Residence

I am excited to be living in a world where the job title 'Virtual Residence in the subject of Virtual Fashion' is a role...

Puma Uses LQD CELL Technology To Bring Their Sneakers To Life

Sneaker companies looking to stay ahead of their competitors in the 21st century are turning to technology to help them remain relevant and at...

Can VR Be A Tool In Teaching Sustainability Practices In Fashion Education?

Fashion Revolution Week recently drew to a close. It is a movement that has inspired an army of consumers to ask brands for greater...

Ready Player One, A Balance Between A Cautionary Tale And A Celebration Of VR

Its safe to say that everyone wants a piece of Augmented Reality (AR) but what about Virtual Reality (VR)? The gold rush for AR...

Holition x Rimmel: Beauty Technology Meets Human Experience

It is no secret that technology advancements have been revolutionizing many industries for quite some time now. From fashion to retail,  the ever-changing face...

Peter Leferink on The Future of Fashion: “We Need an Elon Musk for the Fashion Sector”

This season, at Amsterdam Fashion Week, I met a very important man. Bold and straight talking, "The word 'fashion' has been so polluted that it...

Jasna Rok, Future-Proofing And Challenging The Fashion Tech Industry.

We find ourselves having a fashion tech crush on the brilliant and talented Jasna Rok, who recently exhibited at #FASHIONTECH Berlin. Drawn to her pioneering work,...

Exploring Fashion Tech Milestones Beyond The Usual Marketing Ploys

Digital and retail are where fashion tech started to get the industry’s attention. This was when it finally became apparent that e-commerce was an...

13 Milestones That Put Fashion Tech on The Map

As far back as 1998, the combination of fashion and technology has proved to be a force to be reckoned with. Designers and makers...

LFW: SABINNA Takes Interactive Augmented Reality to Another Level

SABINNA has taken interactive augmented reality to another level. The knitwear and ready-to-wear label, founded by Sabinna Rachimova and her business partner David Reischer, invited...

The Scarfi VR App, Bridging the Gap Between The Physical and Digital Worlds

We recently discovered a new VR app with a difference. Launched exclusively at Westfield London, the Scarfi app was created via a partnership with British...

In 2020 Virtual Reality Will Actually Look Cool

Oculus managed to start shipping the first Oculus Rift VR Headset this week in quite an original way; it was Oculus' very own founder...

Samsung Goes All VR Space Age

When I first cast my eyes on the Samsung Gear VR headset, I had a flashback memory of the View Master. Remember those big red...

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