Let’s Not Waste the Power of Fashion, Let’s Innovate [Road Trip Series]

Marina Toeters is someone who we have had on our radar for a while now. Educated as a graphic and fashion designer, Marina finished her Master of Art cum laude at MaHKU Utrecht before gaining a reputation as one of the talents successfully bridging the...

Under Armour on Designing Crucial Performance Weapons for Runners

Under Armour on Designing Crucial Performance Weapons for Runners
Good things can come in three, and in the case of Under Armour they are UA SpeedForm® Gemini 3 RE, UA SpeedForm® Velociti RE, and UA SpeedForm® Europa RE. The new wearables are the brand's latest collection of running shoes designed to provide runners with...

ATLAS Wearables, Fashioning Up Fitness With Science

Atlas Wearables
The sports industry has been integrating technology into every aspect of sports training to enhance performance including nutrition and physiology. So it is only natural that the next step would be for the industry to experiment with wearable technology like Atlas Wearables and its...

Google x Ivyrevel Project Coded Couture Acquaints Us With The Data Dress

Here at FashNerd.com, we are huge fans of Ivy Revel. So much so that we have featured their clothes a few times on WearableTechStylist. That is why we were tickled pink to find out that they were collaborating with Google to create the Data...

Soft Wearable Robotic Glove Made With Empathy, Science and Assistive Technology

According to the World Health Organisation (WHO), around 15% of the world's population are physically impaired to some degree. In order for those with disabilities to overcome their daily hurdles, assistive technology is playing a significant role in giving back with impressive wearables such...

Will.i.am- “For The Dreamers Who Bring Tomorrow Today”

Ok, ok, this might be old news but I have only just got my head around Will.i.am naming former Vogue Editor-at-large Godfather to i.amPULS- his very own fashtech baby. The meeting of two minds, technology and fashion, is something that has been taking place a lot...

THE GUIDE: All I Want For Christmas…

With valuable input from the voices of fashion and technology, like Billie Whitehouse, Madison Maxey and Sylvia Heisel, FashNerd.com has launched a Christmas shoppable tech guide that promotes the convenience of shopping tech as you read. It is the second issue, following the launch of the first, Tech...

MEZZI, Smart Bags That Allow You To Always Stay In Charge

I have a crush on a bag. No, it is not the Kelly or the Alexa, it is instead the Nerina. Part of a collection of bags by Mezzi, Nerina is a bag that was created by a wearable technology company that designs handbags...

This FashionTech Collab Aims to Save Our Oceans

Bionic Yarn, a New York City-based startup, has become well known for making fabric from recycled ocean plastic. Most recently, the innovative brand has collaborated with G-Star RAW, a Dutch design clothing company founded in Amsterdam in 1989. They are the producer of urban clothing, who showcased...

Styling the Wellbeing ŌURA ring

A successfully funded Kickstarter campaign later, it seems that the ŌURA ring is making stylish moves in the Fashion Tech world. A wellness ring that is all about ensuring that we sleep and perform better, is a must in the fast paced world we all...