Sneaker Tech

The Paradox of Innovation in Fashion: The Case of Renewcell

In the realm of fashion, the journey from innovative idea to industry standard is fraught with obstacles. The recent bankruptcy filing by Renewcell , a trailblazer in textile-to-textile recycling,...

IN CONVERSATION WITH GANNI ABOUT THEIR SUSTAINABILITY JOURNEY

At the beginning of 2024 I had the opportunity to sit down with Lauren...

The Tipping Point: Fashion’s Critical Crossroads with Legislation and Sustainability

The fashion industry stands at a critical crossroads, one where the path taken will...

Fashion Revolution’s COP28 Demands: What is Feasible? What are the Challenges? & Is there Potential to Meet Them?

The Fashion Revolution’s demands for COP28, backed by various influential organizations, represent a pivotal...

Dropping Next Month, Balenciaga’s “Track” Trainers Made With High Tech Materials

Reinventing the everyday shoe for the modern day woman and man, Balenciaga has just released a chunky new trainer that incorporates high tech materials...

Reebok’s (Nearly) Biodegradable “Cotton + Corn” Trainers Available This Autumn 2018

If the last few years are anything to go by, we know that there is a definite appetite for innovation when it comes to...

Unlock Your Fitness Potential with RUNVI, A Running Lab In Your Shoes

Performance wearables company, NWTNLabs, announced today the launch of RUNVI, smart insoles that provide real measurement to help health and fitness lovers achieve their...

Nike’s Latest 3D Printed Trainers To Debut This Weekend at the London Marathon

Nike has made no secret of the fact that they want to be seen as leaders in innovation Their exploration of technology has led...

NIKE Acquires Invertex And Strengthens Its Digital Technology Platforms

If you haven't noticed, Nike is finding various innovative ways of edging out their rival competition. Most recently, the company announced that it had acquired Invertex...

For One Day Only: The Tech Pranksters Are Back And Better Than Ever

The countdown to April Fools Day has already begun. Creating fake products has never been so cool, as big companies put their best foot...

MIT Design Lab x PUMA Explore How Living Organisms Can Enhance Performance

Imagine a breathing sports shoe, that grows its own air passageways to enable personalized ventilation. A learning insole that prevents fatigue and improves athletes’...

Check Out These Cool Kicks That Use Heat As The Catalyst

I recently wrote an article on tech sneakers, and in my research, I came across these kicks by Sir Castle Tees that react cold and hot...

Sneaker Tech, 10 Perfect Gimmicks That Have Kept Brands Ahead Of Competition

Since Nike teamed up with Michael Jordan to bring Air Jordan to the rather stale sneaker market, the perfect gimmick was born. Celeb based, Nike...

Adidas FUTURECRAFT On Using Technology to Push the Boundaries of Performance

First unveiled in April 2017, adidas FUTURECRAFT has been on a journey. The high performance running shoe launched FUTURECRAFT 4D on January 18th and now they have...

UA HOVR, Ushering In A New Chapter Of Sneaker Tech Innovation

Under Armour has expanded its footwear apparel range with innovative performance UA HOVR sneakers. Known for their connected fitness™ platform, which powers the world's...

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